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CHAPTER 1 Applying Social Psychology—Typical Features, Roles, and Problems Oskamp, S., & Schultz, P. W. (1998).  Applied social psychology . Englewood Cliffs., NJ: Prentice-Hall. Examples of Applied Social Psychology A Definition of Applied Social Psychology Divisions of the Field Typical Features of Applied Social Psychology A Problem Orientation A Value Orientation Social Utility A Focus on Social Situations A Broad Approach Field Settings Practical Considerations Basic Versus Applied Science Uses of Theory in Applied Work Roles and Activities Research Evaluation Consultation and Change Agentry Policy Advice Management of Organizations Social Activism Is Social Psychology Really Applicable? Has Social Psychology Been Applied? The Applied Versus Theoretical Conflict Should Social Psychology Be Experimental? Can Social Science Influence Public Policy? Other Responses Concerning Applicability...

CHAPTER 1 Applying Social Psychology—Typical Features, Roles, and Problems Examples of Applied Social Psychology A Definition of Applied Social Psychology Divisions of the Field Typical Features of Applied Social Psychology A Problem Orientation A Value Orientation Social Utility A Focus on Social Situations A Broad Approach Field Settings Practical Considerations Basic Versus Applied Science Uses of Theory in Applied Work Roles and Activities Research Evaluation Consultation and Change Agentry Policy Advice Management of Organizations Social Activism Is Social Psychology Really Applicable? Has Social Psychology Been Applied? The Applied Versus Theoretical Conflict Should Social Psychology Be Experimental? Can Social Science Influence Public Policy? Other Responses Concerning Applicability Problems for Applied Social Psychology What Is the Evidence? Is the Evidence Generalizable? Unintended Consequences E...

Quasi-Experimental - Studies?Effects of Television Quasi-Experimental  Studies?Effects of Television  Definition of Quasi-Experimental Research  Analysis of the "Sesame Street" Study  A Nonequivalent Control Group Study: "Sesame  Statistical Conclusion Validity  Street"  Internal Validity  Construct Validity  Methodology  External Validity  Results  A Time-Series Study: TV and Reading  Threats to Valid Inference  Analysis of the TV and Reading Study  Threats to Statistical Conclusion Validity  Using Randomization in Field Research  Threats to Internal Validity  Examples of Situations Where Randomization  Threats to Construct Validity of Causes and Effects  May Be Possible  Threats to External Validity  Relationships Among the Four Types of Validity   Randomization in Quasi-Experimental Studies  Summary  Suggested...

BAB 4 Percobaan Pengumpulan Sumbangan Ini adalah tujuan utama dari percobaan-lab atau bidang-memiliki kemungkinan dampak terbesar pada subjek dalam batas pertimbangan etis dan persyaratan kontrol. -Aronson, Brewer, & Carlsmith (1985, p. 482) Misalkan Anda akan door-to-door, meminta sumbangan untuk Heart Association atau Cancer Society. Dalam rangka untuk mengumpulkan jumlah maksimum untuk organisasi Anda, Anda ingin membuat pernyataan pembukaan terbaik ketika orang datang ke pintu.Apa yang harus Anda katakan? Jika Anda menekankan bahwa tetangga mereka telah diberikan? Atau meminta sejumlah uang sebagai tujuan? Atau meminta kontribusi apapun, tidak peduli seberapa kecil? Atau apa? Kebanyakan orang menangani situasi seperti dengan mengikuti firasat mereka, atau menggunakan ibu jari aturan-of-diturunkan oleh beberapa kolektor lebih berpengalaman.Namun, untuk mendapatkan jawaban yang benar-benar valid untuk pertanyaan semacam ini, metode ter...

CHAPTER 2 Theories in Applied Social Psychology     Useful Personality and Social Psychological Constructs Psychometric Measurement of Abilities Interests, Values, and Motives Social Psychological Principles Approach-Avoidance Conflict Foot in-the-Door and Door-in-the-Face Public Commitment Expectations Theories of Social Influence Learning Theories Theories of Persuasion Cognitive Dissonance Theory Reactance Theory Theories of Normative Influence Theories of Social Cognition Attitudes Stereotypes Adaptation-Level Theory Social Comparison Theory Social Judgment Theory Attribution Theory Theories of Social Relations Equity Theory Role Theory Group Process Theories Theories of Organizational Behavior Theories About Communities Summary Suggested Readings       There is nothing so practical as a good theory. — Kurt Lewin (1944/1951, p. 169) In this chapter we ex...