Prejudice Reduction:
Jurnal:
Paluck, E. L., & Green, D. P. (2009). Prejudice
reduction: What works? A review and assessment of research and practice. Annual review of psychology,60,
339-367.
Note: Ini hanya sebuah catatan pribadi, mohon rujuk sumber asli
Prejudice Reduction:
What Works? A Review
and Assessment of Research and Practice
Elizabeth
Levy Paluck 1
Donald P.
Green 2
1 Harvard
Academy for International and Area Studies, Weather head Center for International
Affairs, Harvard University, Cambridge, Massachusetts 02138; email:
epaluck@wcfia.harvard.edu
2 Institution
for Social and Policy Studies, Yale University, New Haven, Connecticut
06520-8209; email: donald.green@yale.edu
Key Words: field experiments, evaluation, stereotype
reduction, cooperative learning, contact hypothesis, peace education, media and
reading interventions, diversity training, cultural competence, multicultural education, anti-bias education, sensitivity training, cognitive training
Abstract
This article
reviews the observational, laboratory, and field experimental literature's on
interventions for reducing prejudice. Our review places special emphasis on
assessing the methodological rigor of existing research, calling attention to
problems of design and measurement that threaten both internal and external
validity. Of the hundreds of studies we examine, a small fraction speak
convincingly to the questions of whether, why, and under what conditions a
given type of intervention works. We conclude that the causal effects of many
widespread prejudice-reduction interventions, such as workplace diversity
training and media campaigns, remain unknown. Although some inter-group contact
and cooperation interventions appear promising, a much more rigorous and
broad-ranging empirical assessment of prejudice-reduction strategies is needed
to determine what works.
INTRODUCTION
By many
standards, the psychological literature on prejudice ranks among the most
impressive in all of social science. The sheer volume of scholarship is
remarkable, reflecting decades of active scholarly investigation of the
meaning, measurement, etiology, and consequences of prejudice. Few topics have
attracted a greater range of theoretical perspectives. Theorizing has been
accompanied by lively debates about the appropriate way to conceptualize and
measure prejudice. The result is a rich array of measurement strategies and
assessment tools.
The
theoretical nuance and methodological sophistication of the prejudice
literature are undeniable. Less clear is the stature of this literature when
assessed in terms of the practical knowledge that it has generated. The study of
prejudice attracts special attention because scholars seek to understand and
remedy the social problems associated with prejudice, such as discrimination,
inequality, and violence. Their aims are shared by policymakers, who spend billions
of dollars annually on interventions aimed at prejudice reduction in schools,
workplaces, neighborhoods, and regions beset by inter-group conflict. Given
these practical objectives, it is natural to ask what has been learned about
the most effective ways to reduce prejudice.
This review is
not the first to pose this question. Previous reviews have summarized evidence
within particular contexts (e.g., the laboratory: Wilder 1986; schools: Stephan
1999; cross-nationally: Pedersen et al. 2005), age groups (e.g., children:
Aboud & Levy 2000), or for specific programs or theories (e.g., cooperative
learning: Johnson & Johnson 1989; intergroup contact: Pettigrew & Tropp
2006; cultural competence training: Price et al. 2005).
Other reviews
cover a broad range of prejudice-reduction programs and the theories that
underlie them (e.g., Oskamp 2000, Stephan & Stephan 2001).
Our review
differs from prior reviews in three respects. First, the scope of our review is
as broad as possible, encompassing both academic and nonacademic research. We
augment the literature reviews of Oskamp (2000) and Stephan & Stephan
(2001) with hundreds of additional studies. Second, our assessment of the
prejudice literature has a decidedly methodological focus. Our aim is not
simply to canvass existing hypotheses and findings but to assess the internal
and external validity of the evidence.
To what extent
have studies established that interventions reduce prejudice? To what extent do
these findings generalize to other settings? Third, building on prior reviews
that present methodological assessments of cultural competence (Kiselica &
Maben 1999) and anti-homophobia (Stevenson 1988) program evaluations, our
methodological assessment provides specific recommendations for enhancing the
practical and theoretical value of prejudice reduction research.
Scope of the Review
We review
interventions aimed at reducing prejudice, broadly defined. Our purview
includes the reduction of negative attitudes toward one group (one academic
definition of prejudice) and also the reduction of related phenomena like
stereotyping, discrimination, intolerance, and negative emotions toward another
group. For the sake of simplicity, we refer to all of these phenomena as
“prejudice,” but in our descriptions of individual interventions we use the
same terms as the investigator.
By “prejudice
reduction,” we mean a causal pathway from some intervention to a reduced level
of prejudice. Excluded, therefore, are studies that describe individual
differences in prejudice, as these studies do not speak directly to the
efficacy of specific interventions. Our concern with causality naturally leads
us to place special emphasis on studies that use random assignment to evaluate
programs, but our review also encompasses the large literature that uses non-experimental
methods.
Method
Over a
five-year period ending in spring 2008, we searched for published and
unpublished reports of interventions conducted with a stated intention of
reducing prejudice or prejudice-related phenomena. We combed online databases
of research literature's in psychology, sociology, education, medicine, policy studies,
and organizational behavior, pairing primary search words “prejudice,” “stereo
type,” “discrimination,” “bias,” “racism,” “homophobia,” “hate,” “tolerance,”
“reconciliation,” “cultural competence/sensitivity,” and “multicultural” with
operative terms like “reduce,” “program,” “intervention,” “modify,” “education,”
“diversity training,” “sensitize,” and “cooperat ∗.” To locate unpublished academic
work, we posted requests on several organizations’ email reservists, including
the Society for Personality and Social Psychology and the American Evaluation
Association, and we reviewed relevant conference proceedings.
Lexis-Nexis
and Google were used to locate nonacademic reports by nonprofit groups,
government and nongovernmental agencies, and consulting firms that evaluate
prejudice. We examined catalogs that advertise diversity programs to see if
evaluations were mentioned or cited. Several evaluation consultants sent us material
or spoke with us about their evaluation techniques.
Prejudice reduction: a causal
pathway from an intervention (e.g., a peer conversation, a media program, an
organizational policy, a law) to a reduced level of prejudice
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Our search
produced an immense database of 985 published and unpublished reports written
by academics and non-academics involved in research, practice, or both. The
assembled body of work includes multicultural education, antibias instruction
more generally, workplace diversity initiatives, dialogue groups, cooperative
learning, moral and values education, intergroup contact, peace education, media
interventions, reading interventions, intercultural and sensitivity training,
cognitive training, and a host of miscellaneous techniques and interventions.
The targets of these programs are racism, homophobia, ageism; antipathy toward
ethnic, religious, national, and fictitious (experimental) groups; prejudice
toward persons who are overweight, poor, or disabled; and attitudes toward
diversity, reconciliation, and multiculturalism more generally. We excluded
from our purview programs that addressed sex-based prejudice (the literature dealing
with beliefs, attitudes, and behaviors toward women and men in general, as
distinguished from gender-identity prejudices like homophobia). Sex-based
inequality intersects with and reinforces other group-based prejudice ( Jackman
1994, Pratto & Walker 2004), but given the qualitatively different nature and
the distinctive theoretical explanations for sex-based prejudice and inequality
(Eagly & Mlednic 1994, Jackman 1994, Sidanius & Pratto 1999), we
believe relevant interventions deserve their own review. The resulting database
(available atwww.betsylevypaluck.com) constitutes the most extensive list of
published and unpublished prejudice-reduction reports assembled to date.
This sprawling
body of research could be organized in many different ways. In order to focus
attention on what kinds of valid conclusions may be drawn from this literature,
we divide studies according to research design.
This
categorization scheme generates three groups: nonexperimental studies in the
field, experimental studies in the laboratory, and experimental studies in the
field.Supplemental Table 1(follow the Supplemental Material link from the
Annual Reviews home page athttp://www.annualreviews.org) provides a descriptive
overview of the database according to this scheme. The database comprises 985 studies,
of which 72% are published. Nearly two-thirds of all studies (60%) are
nonexperimental, of which only 227 (38%) use a control group. The preponderance
of nonexperimental studies is smaller when we look at published work;
nevertheless, 55% of published studies of prejudice reduction use
nonexperimental de signs. Of the remaining studies, 284 (29%) are laboratory
experiments and 107 (11%) are field experiments (see sidebar Field Versus
Laboratory Experiments). A disproportionate percentage of field experiments are
devoted to schoolbased interventions (88%).
Within each
category, we group studies according to their theoretical approach or
intervention technique, assessing findings in light of the research setting,
participants, and outcome measurement. A narrative rather than a meta-analytic
review suits this purpose, in the interest of presenting a richer description
of the prejudice-reduction literature. Moreover, the methods, interventions,
and dependent variables are so diverse that meta-analysis is potentially
meaningless (Baumeister & Leary 1997; see also Hafer & B` egue 2005),
especially given that many of the research designs used in this literature are
prone to bias, rendering their findings unsuitable for meta-analysis.
Our review
follows the classification structure of our database. We begin with an overview
of non experimental prejudice-reduction field research. This literature
illustrates not only the breadth of prejudice-reduction interventions, but also
the methodological deficiencies that prevent studies from speaking authoritatively
to the question of what causes reductions in prejudice. Next we turn to
prejudice reduction in the scientific laboratory, where well-developed theories
about prejudice reduction are tested with carefully controlled experiments. We
examine the theories, intervention conditions, participants, and outcome
measures to ask whether the findings support reliable causal inferences about
prejudice reduction in non laboratory settings. We follow with a review of field
experiments in order to assess the correspondence between these two bodies of
research. Because field experiments have not previously been the focus of a
research review, we describe these studies in detail and argue that field
experimentation remains a promising but underutilized approach. We conclude
with a summary of which theoretically driven interventions seem most promising
in light of current evidence, and we provide recommendations for future
research (see sidebar Public Opinion Research and Prejudice Reduction).
FIELD VERSUS LABORATORY
EXPERIMENTS
In an experimental design,
units of observation (e.g., individuals, classrooms) are assigned at random
to a treatment and to placebo or no-treatment conditions. Field experiments
are randomized experiments that test the effects of real-world interventions
in naturalistic settings, but the distinction between field and lab is often
unclear. The laboratory can be the site of very realistic interventions, and
conversely, artificial interventions may be tested in a nonlaboratory
setting. When assessing the degree to which experiments qualify as field
experiments, one must consider four aspects of the study: (a) participants,
(b) the intervention and its target, (c) the obtrusiveness of intervention
delivery, and (d) the assessed response to the intervention.
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NONEXPERIMENTAL
RESEARCH IN THE FIELD
Random
assignment ensures that participants who are “treated” with a
prejudice-reduction intervention have the same expected background traits and
levels of exposure to outside influences as participants in the control group.
Outcomes in a randomized experiment are thus explained by a quantifiable
combination of the intervention and random chance. By contrast, in
nonexperimental research the outcomes can be explained by a combination of the intervention,
random chance, and unmeasured pre-existing differences between comparison groups.
So long as researchers remain uncertain about the nature and extent of these
biases, nonexperimental research eventually ceases to be informative and
experimental methodology becomes necessary to uncover the unbiased effect
(Gerber et al. 2004). For these reasons, randomized experiments are the
preferred method of evaluation when stakes are high (e.g., medical
interventions).
Prejudice is
cited as a cause of health, economic, and educational disparities (e.g.,
American Psychological Association 2001), as well as terrorism and mass murder
(Sternberg 2003).
For scientists
who understand prejudice as a pandemic of the same magnitude as that of AIDS or
cancer, a reliance on nonexperimental methods seems justifiable only as a short-run approach en route to experimental testing.
Nevertheless,
in schools, communities, organizations, government offices, media outlets, and health
care settings, the overwhelming majority of prejudice-reduction interventions
(77%, or 367 out of the 474 total field studies in our database) are evaluated
solely with nonexperimental methods, when they are evaluated at all.
Studies with No Control Group
The majority
of nonexperimental field studies do not use a control group to which an intervention group may be compared; most evaluations of sensitivity and
cultural-competence programming, mass media campaigns, and diversity trainings
are included in this category.
Many
no-control evaluations use a post-intervention feedback questionnaire. For
example, Dutch medical students described their experiences visiting patients
of different ethnicities (van Wieringen et al. 2001), and Canadian citizens
reported how much they noticed and liked the “We All Belong” television and
newspaper campaign (Environics Research Group Limited 2001). Other feedback
questionnaires ask participants to assess their own change:
Diversity-training
participants graded themselves on their knowledge about barriers to success for
minorities and the effects of stereotypes and prejudice (Morris et al. 1996).
Other nocontrol group studies use repeated measurement before and after the
intervention: We were unable to locate a sensitivity- or diversity training
program for police that used more than a prepost survey of participating
officers. Such strategies may reflect a lack of resources for, understanding of, or commitment to rigorous evaluation.
Notwithstanding the frequency with which this repeated
measures design is used, its defects are well known and potentially severe
(Shadish et al. 2002). Change over time may be due to other events;
self-reported change may reflect participants’ greater familiarity with the
questionnaire or the evaluation goals rather than a change in prejudice.
Although such methodological points may be familiar to the point of clich´e,
these basic flaws cast doubt on studies of a majority of prejudice-reduction
interventions, particularly those gauging prejudice reduction in medical,
corporate, and law enforcement settings.
Qualitative Studies
Qualitative
studies:
studies that
gather narrative (textual, non-quantified) data and typically observe rather
than manipulate variables
Cross-sectional
study: design in which two or more
naturally existing (i.e., not randomly assigned) groups are assessed and
compared at a single time point
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A number of purely qualitative studies have recorded
detailed observations of an intervention group over time with no
nonintervention comparison (e.g., Roberts 2000). These studies are important
for generating hypotheses and highlighting social psychological processes involved
in program take-up, experience, and change processes, but they cannot reliably demonstrate
the impact of a program. Qualitative measurement has no inherent connection to
nonexperimental design, though the two are often conflated (e.g., Nagda &
Z´u ˜ niga 2003, p. 112). Qualitative investigation can and should be used to
develop research hypotheses and to augment experimental measurement of
outcomes.
Cross-Sectional Studies
Diversity programs and community desegregation policies
are often evaluated with a cross-sectional study. For example, one study
reported that volunteer participants in a company’s “Valuing Diversity” seminar
were more culturally tolerant and positive about corporate diversity than were
“control” employees— those who chose not to attend the seminar (Ellis &
Sonnenfield 1994). Even defenders of diversity training would concede that
people with positive attitudes toward diversity are more likely to voluntarily
attend a diversity seminar. Such evaluations conflate participants’ predispositions
with program impact. Although many cross-sectional studies report encouraging results,
post hoc controls for participant predispositions cannot establish causality,
even with advanced statistical techniques (Powers & Ellison 1995), due to
the threat of unmeasured differences between treatment and control groups.
Quasi-Experimental Panel Studies
Prejudice-reduction interventions in educational settings,
and some in counseling and diversity training, are more likely to receive
attention from academically trained researchers who employ control groups and
repeated measurement (e.g., Rudman et al. 2001). But with the exception of a
few studies that use near-random assignment, most of these studies’ findings
have questionable internal validity.
For one, many quasi-experimental evaluations choose
comparison groups that are substantially different from the intervention participants—such
as younger students or students in a different school. Others choose comparison
groups and assess preintervention differences more exactingly. To evaluate a
social justice educational program focused on dialogue and hands-on experience,
investigators administered a pretest to all University of Michigan freshmen,
some of whom had already signed up for the program (Gurin et al. 1999). Using
this pretest, investigators selected a control group that was similar to
program volunteers in gender, race/ethnicity, precollege and college residence,
perspective taking, and complex thinking. After four years and four post-tests,
results demonstrated that white students in the program were, among other
things, more disposed to see commonality in interests and values with various
groups of color than were white control students. This impressive study
demonstrates the great lengths to which researchers must go to minimize
concerns about selection bias, and yet no amount of preintervention measurement
can guarantee that the nonrandom treatment and control groups are equivalent
when subjects self-select into the treatment group. Studies such as this one
provide encouraging results that merit further testing using randomized designs
(see also Rudman et al. 2001).
Near-Random Assignment
Quasi-experimental
studies: experiments
with treatment and placebo or no-treatment conditions in which the units are
not randomly assigned to conditions
Contact hypothesis:
under positive conditions of equal status, shared
goals, cooperation, and sanction by authority, interaction between two groups
should lead to reduced prejudice
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Fewer than a dozen studies have used comparison groups
that were composed in an arbitrary, near-random fashion. Near-random assignment
bolsters claims of causal impact insofar as exposure to the intervention is
unlikely to be related to any characteristic of the intervention group. A good
example is a waiting list design. In one of the few studies of corporate diversity
training able to speak to causal impact (Hanover & Cellar 1998), a
company’s human resources department took advantage of a phased-in mandatory
training policy and assigned white managers to diversity training or waiting
list according to company scheduling demands. After participating in a series
of sessions involving videos, role-plays, discussions, and anonymous feedback
from employees in their charge, trainees were more likely than untrained
managers to rate diversity practices as important and to report that they
discourage prejudiced comments among employees.
Unfortunately, all outcomes were self-reported, and
managers may have exaggerated the influence of the training as a way to please
company administration. Putting this important limitation aside, this research
design represents a promising approach when policy dictates that all members of
the target population must be treated.
Conclusion: Nonexperimental Research
That we find the nonexperimental literature to be less
informative than others who have reviewed this literature (e.g., Stephan &
Stephan 2001) does not mean this research is uninformative with respect to
descriptive questions. These studies yield a wealth of information about what kinds
of programs are used with various populations, how they are implemented, which
aspects engage participants, and the like. However, the nonexperimental literature
cannot answer the question of “what works” to reduce prejudice in these
real-world settings. Out of 207 quasiexperimental studies, fewer than twelve
can be considered strongly suggestive of causal impact (or lack thereof).
Unfortunately, the vast majority of real-world interventions—in schools, businesses,
communities, hospitals, police stations, and media markets—have been studied with
nonexperimental methods. We must therefore turn to experiments conducted in
academic laboratories and in the field to learn about the causal impact of
prejudice reduction interventions.
EXPERIMENTAL RESEARCH
CONDUCTED IN THE LABORATORY
Academics studying prejudice reduction in the laboratory
employ random assignment and base their interventions on theories of prejudice.
Laboratory interventions using intergroup approaches
aim at changing group interactions and group boundaries. Interventions using
individual approaches target an individual’s feelings, cognitions, and
behaviors. Building on prior reviews (Crisp & Hewstone 2007, Hewstone 2000,
Monteith et al. 1994, Wilder 1986), we describe an array of laboratory
interventions and assess the extent to which these studies inform real-world
prejudice-reduction efforts.
Intergroup Approaches
Prejudice-reduction strategies that take an intergroup
approach are based on the general idea that peoples’ perceptions and behaviors
favor their own groups relative to others. Two major lines of thought have
inspired techniques to address this in-group/out-group bias: the contact hypothesis
(Allport 1954), which recommends exposure to members of the out-group under
certain optimal conditions, and social identity and categorization theories
(Miller & Brewer 1986, Tajfel 1970), which recommend interventions that
break down or rearrange social boundaries.
Contact hypothesis. The contact hypothesis states that under optimal conditions of equal status,
shared goals, authority sanction, and the absence of competition, interaction
between two groups should lead to reduced prejudice (Pettigrew&Tropp 2006).
Although there have been dozens of laboratory studies since Allport’s original
formulation of the hypothesis, among the most compelling are Cook’s (1971, 1978)
railroad studies. Cook simulated interracial workplace contact by hiring
racially prejudiced white young adults to work on a railroad company management
task with two “coworkers,” a black and a white research confederate.
Participants believed that they were working a real
part-time job. Over the course of a month, the two confederates worked with
participants under the optimal conditions of the contact hypothesis.
At the end of the study, participants rated their
black coworkers highly in attractiveness, likeability, and competence, a
significant finding considering the study took place in 1960s in the American
South. Several months later, participants also expressed less racial prejudice than
controls expressed in an ostensibly unrelated questionnaire about race
relations and race-relevant social policies. This exemplary piece of laboratory
research employed a realistic intervention and tested its effects extensively and
unobtrusively.
Minimal group paradigm (MGP):
randomly assigned groups of research participants
engage in activities to observe the power of “mere categorization” on the development
and expression of in-group favoritism, out-group derogation, and other group
phenomena
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Social identity and categorization theories.
Laboratory interventions guided by social identity and
categorization theories address a variety of group prejudices, but often
experimenters create new groups to study using the well-known minimal group
paradigm (MGP; Tajfel 1970). Participants are sorted into two groups based on
an irrelevant characteristic, such as the tendency to overestimate the number
of dots on a screen (in actuality, assignment to the groups is random). Simple
classification is often enough to create prejudice between these newly formed
groups, but some researchers enhance in-group preference by having participants
play group games or read positive information about their own group. In non-MGP
studies, participants are reminded of a preexisting group identity, such as
academic or political party affiliation. Once battle lines are drawn, these
interventions use one of four kinds of strategies for reducing prejudice
between the two groups: decategorization, recategorization, crossed
categorization, and integration—each of which has generated a subsidiary
theoretical literature (Crisp & Hewstone 2007).
In a decategorization approach, individual identity is
emphasized over group identity through instruction or encouragement from the
researcher. For example, participants in one study were less likely to favor
their own (randomly assembled) group over the other group when the two groups
worked cooperatively under instructions to focus on individuals (Bettencourt et
al. 1992).
In recategorization research, participants are
encouraged to think of people from different groups as part of one
superordinate group using cues such as integrated seating, shirts of the same
color (e.g., Gaertner&Dovidio 2000), or shared prizes (Gaertner et al.
1999). These studies have succeeded in encouraging members of minimal groups
and political affiliationbased groups to favor their in-group less in terms of
evaluation and rewards and to cooperate more with the out-group (Gaertner &
Dovidio 2000).
Crossed categorization techniques (Crisp & Hewstone
1999) are based on the idea that prejudice is diminished when people in two
opposing groups become aware that they share membership in a third group. Most
commonly, prejudice against a novel group is diminished when it is crossed with
another novel group category using the MGP (e.g., Brown & Turner 1979,
Marcus-Newhall et al. 1993).
Integrative models (Gaertner & Dovidio 2000, Hornsey
& Hogg 2000b) follow crossed categorization techniques with their strategy of
preserving recognition of group differences within a common group identity. In
laboratory experiments, the common group identity is created by highlighting a
superordinate identity (e.g., a university) without diminishing the value of
identities constituting it (e.g., science and humanities students; Hornsey
& Hogg 2000a) or by having two groups use their distinct areas of expertise
to solve a task under equal status conditions (Dovidio et al. 1997).
All of these approaches achieve a measure of success
in reducing prejudice as defined by preference for one’s own group. Few
laboratory interventions, especially those that use the MGP, target out-group
derogation. The decategorization model has been criticized for its failure to
extend this bias reduction toward the entire group (Rothbart & John 1985)
and for submerging meaningful subgroup identities (Berry 1984). The integrative
and crossed categorization models claim the most empirical and normative
support, and have been used to bolster arguments for multicultural policies
such as appreciating ethnic diversity under a common national identity (e.g.,
Brewer & Gaertner 2001, Hornsey & Hogg 2000b). Mixed findings from
crossed categorization techniques may reflect varying definitions of in-group
bias (Mullen et al. 2001), or the fact that these interventions change the
perception of group boundaries but do not reduce out-group bias (Vescio et al.
2004).
Individual Approaches
Prejudice-reduction techniques aimed at individual phenomena
such as feelings and cognitions are guided by a diverse set of theories that
recommend a wide range of strategies, including instruction, expert opinion and
norm information, manipulating accountability, consciousness-raising, and
targeting personal identity, self-worth, or emotion.
Social norms:
perceptions that are descriptive of what people are
doing or prescriptive of what people should do (as a member of a group, an organization,
or a society)
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Instruction. Ignorance has
long been blamed as one of the roots of prejudice (Stephan & Stephan 1984),
and the laboratory has been used to test different instructional solutions.
Applied didactic techniques have been developed by
researchers working with the U.S. military and with corporations sending
employees overseas, teaching people how to interpret behaviors of different
cultural and/or racial groups (e.g., Landis et al. 1976).
Other instruction techniques focus on ways to think,
such as training in complex thinking and in statistical logic, with the
hypothesis that this will help individuals avoid faulty group generalizations.
These approaches claim modest success: After training, students are more likely
to write positive stories about a picture depicting an interracial encounter,
to report friendliness toward racial and ethnic out-groups (Gardiner 1972), and
to avoid stereotyping fictitious characters presented in a vignette (Schaller
et al. 1996).9
Expert opinion and norm information. A body of social psychological research shows that prejudiced
attitudes and behaviors are powerfully influenced by social norms (Crandall
& Stangor 2005) and that under certain conditions people are persuaded by
expert opinion (Kuklinski & Hurley 1996).Telling participants that experts
believe personality is malleable (a position that undermines stereotyping; Levy
et al. 1998) or that racial stereotyping is not normative for their peer group
(Stangor et al. 2001; see also Monteith et al. 1996) reduces stereotyping against
stigmatized groups in the laboratory.
More subtle manipulations designed to convey a
tolerant social norm (e.g., an antiracism advertisement; GR Maio,
SEWatt,MHewstone, & KJ Rees, unpubl. manuscr.) seem to produce weaker
effects.
Manipulating accountability. Theories emphasizing the irrationality of prejudice
predict that asking people to provide concrete reasons for their prejudices
should reduce them. Accountability interventions have succeeded in MGP studies,
in which participants allocated more points to a fictitious out-group when they
were required to justify their allocation amounts (Dobbs & Crano 2001).
Students who believed they would be held accountable to peers for their
evaluations of a Hispanic student involved in a school disciplinary case were
also less likely to stereotype this student (Bodenhausen et al. 1994).
Implicit Attitudes
Test (IAT): a test involving
classification tasks; measures strengths of automatic associations computed from
performance speeds
Consciousness-raising. Research on implicit prejudice proliferated following
striking demonstrations that prejudiced attitudes and beliefs can operate
without a person’s awareness or endorsement (Devine 1989). A number of “(un)consciousness-raising”
strategies (Banaji 2001, p. 136) aim to combat implicit prejudice through
thought suppression, awareness, reconditioning, and control (see Blair 2002 for
a review).
Instructions to suppress stereotypes (i.e., push them
out of awareness) have had the opposite intended effect by increasing the accessibility
of such stereotypes (Galinsky & Moskowitz 2000). For example, business
students who watched diversity training videos instructing them to suppress
negative thoughts about the elderly evaluated older job candidates less
favorably than did students who did not receive suppression instructions (Kulik
et al. 2000).
Some evidence suggests that stereotype suppression does
not lead inexorably to higher rates of stereotyping or prejudiced behavior (Monteith
et al. 1998), particularly when suppression is coupled with mental retraining
exercises (Kawakami et al. 2000a,b), but the overall pattern of findings
suggests suppression is not an effective prejudice-reduction strategy.
Laboratory experiments have also tested the opposite
strategy: encouraging awareness of memories, attitudes, or beliefs that relate
to prejudice. For example, one intervention required students to remember a
time when they treated an Asian person in a prejudiced manner (Son Hing et al.
2002). As predicted, students who previously scored high on an implicit prejudice
test—by solving word fragments with the negative stereotypical Asian words
“sly” and “short”—were more likely to feel guilt over this memory and to
encourage funding for an Asian student association on a subsequent questionnaire.
Other laboratory interventions aim to recondition implicit
attitudes and beliefs. Some use classical conditioning techniques—pairing stigmatized
groups with positive images and words—to improve college students’ implicit stereotypes
about the elderly, black Americans, and skinheads (Karpinski & Hilton 2001;
Kawakami et al. 2000a,b; Olson & Fazio 2008).
Presenting positive images of famous black people
(e.g., Martin Luther King) and negative images of famous whites (e.g., Charles Manson)
reduced implicit prejudice as measured by the Implicit Attitudes Test (IAT; Greenwald
et al. 1998), but conscious attitudes remained unchanged (Dasgupta &
Greenwald 2001, Wittenbrink et al. 2001). Other studies alter implicit
attitudes and social distancing behaviors through approach-avoidance conditioning—i.e.,
by asking subjects to pull forward on a joystick when presented with words or
faces representing a stigmatized group (Kawakami et al. 2007).
Targeting emotions. Psychologists contend that emotional states can influence the expressions of
prejudice (e.g., E. Smith 1993), and some perspective-taking interventions
encourage the perceiver to experience the target’s emotions (Batson
1991).Writing an essay from the perspective of an elderly person decreased
subsequent stereotypes about the elderly; writing an essay from the perspective
of the opposite MGP group led to more positive ratings of the out-group’s
personality characteristics (Galinsky & Moskowitz 2000, Vescio et al. 2003). Instructions to be empathic when reading about
everyday discrimination against blacks eliminated the difference between participants’
evaluations of white and black Americans (Stephan & Finlay 1999).
Similarly, instructions to “focus on your feelings” as opposed to thoughts when
watching a video portraying anti-black discrimination increased desire to
interact with blacks, an effect that was explained by a change in emotions
toward blacks as a group (Esses & Dovidio 2002). This particular
intervention did not change participants’ beliefs or policy endorsements concerning
blacks.
Targeting value consistency and self-worth.
Two related social psychological theories of motivation
explain how the need to maintain consistency among valued cognitions or
behaviors or to protect their self-worth might move people to express or
repress prejudice.
Festinger’s cognitive dissonance theory (1957) has
been used in several laboratory interventions that encourage participants to
see prejudice as inconsistent with some valued attitude or trait. For example,
college students were also more likely to soften pre-existing anti-black
positions on social policies and to report more egalitarian attitudes and
beliefs after agreeing to write public statements in favor of pro-black policies
(Eisenstadt et al. 2003).
Steele’s self-affirmation theory (1998) predicts that
people will resist derogating others when their own self-worth is affirmed.
Laboratory results are supportive: Individuals who affirmed their self-image by
writing about their values or who received positive feedback about their
intelligence were more likely to rate a Jewish job candidate positively in
terms of her personality and her suitability for the job (Fein & Spencer
1997). Receiving positive feedback from a black manager of the laboratory
experiment also decreased the amount of negative black stereotypes on a
word-completion task (Sinclair & Kunda 1999).
Lessons for the Real World from
Laboratory Experiments
Laboratory experiments test a wide range of prejudice
reduction theories with a high degree of creativity and precision. Computers,
video cameras, and even physiological measurements track manifestations of
prejudice change. The laboratory environment and the experimental method lead
to tight, internally valid conclusions about the causal impact of the
intervention.
But do laboratory experiments yield reliable strategies
for prejudice reduction in the world? Specifically, in the drive for
simplification and abstraction, do laboratory experiments eliminate elements of
their interventions, environments, and theories that are critical to the
external validity of their lessons for real-world prejudice reduction?
Self-affirmation theory: predicts that when the self is under threat, people derogate others to
affirm their self-identity; they refrain from otherderogation when their identity
is affirmed
Interventions. Laboratory studies typically test quick fixes. Consider a typical minimal group
paradigm experiment, in which prejudice is created, modified, and reassessed
over the course of one hour. Brief manipulations can have powerful effects
(e.g., Bargh et al. 1996), but studies rarely test to see if the change lasts longer
than the study period.
Many laboratory prejudice interventions are also
subtle; above we reviewed techniques based on slight changes in instructions,
t-shirt color, and seating assignments. By contrast, real-world institutions
are much more heavyhanded:
They impose speech codes, citizenship requirements,
immigration quotas, and economic sanctions that shape intergroup perceptions and
relationships. Lessons on the power of authority and conformity handed down by Milgram,
Asch, and Zimbardo have not been fully exploited in laboratory
prejudicereduction research. Two exceptions are research on conformity to
perceived norms of prejudice (e.g., Stangor et al. 2001) and on orders to
suppress stereotyping (e.g., Galinsky & Moskowitz 2000). Subtle
manipulations undoubtedly have many advantages and applications, yet an
exclusive focus on subtle techniques means that the laboratory is not approximating
the full range of situational interventions.
A broader point is that laboratory interventions are
often separated and abstracted from their real-world modalities. For example,
in laboratory studies of empathy and prejudice reduction, participants receive
instructions from the experimenter to imagine others’ feelings. In the world,
this message would be evoked within a moving speech, by a movie, or by the
example of a peer. People interpret messages differently depending on who
delivers the message and in what manner (Kuklinski&Hurley 1996).
Laboratory studies eliminate larger institutions and
social processes in which interventions are embedded—which may fundamentally
change the impact and intervening psychological processes
of the intervention.
Environment. Laboratory
experiments themselves supply evidence challenging the external validity of the
laboratory environment—to name a few, the presence of others affects emotional reactions
(Ruiz-Belda et al. 2003), and a brief discussion with a peer can eliminate the influence
of an authority’s opinion (Druckman & Nelson 2003). The lack of
correspondence between mundane living conditions and laboratory environments
may be particularly damning for prejudice research, given some theoretical views
that prejudice is a social norm set by peers and by the structure of the
immediate situation (Crandall & Stangor 2005). Laboratory experiments like
Cook’s railroad job experiments address this concern by making the laboratory both
an experimentally controlled and a realistic environment.
Populations. Warnings that
North American college students differ from the general population (Sears 1986)
are often acknowledged but disregarded by laboratory researchers. These students,
who comprise the overwhelming majority of laboratory participants, are
particularly exceptional when it comes to expressions of prejudice. At least in
the United States, college students report less prejudice than does the average
individual ( Judd et al. 1995) and are more aware of social proscriptions
against the expression of prejudice (Crandall et al. 2002). College subjects
come to the lab having had more exposure to some form of diversity or antibias
training (McCauley et al. 2000).
Prejudices. If prejudice
were likened to a sickness, many laboratory interventions would be walk-in
clinics, built to handle low-grade prejudices.
Many studies get around the problem of college
students’ politically correct response patterns by studying socially acceptable
prejudices against skinheads, political parties, or the elderly (e.g.,
Karpinski & Hilton 2001). Moreover, prejudices created with the minimal
group paradigm for maximum experimental control lack the historical, political,
and economic forces that animate and sustain real-world prejudice, and “.
. .a fundamental challenge remains to
discover ways of changing ‘hard-core’ prejudiced beliefs” (Monteith et al.
1994).
Outcome measures. Measuring prejudice is a formidable challenge for all types of research, including
laboratory studies. Behaviors measured in the laboratory are often low-stakes
abstractions of real-world behaviors, such as giving up tokens to another group
or brief interactions with a stranger. Laboratory investigators also rely on
indirect measures to measure racial and ethnic prejudice. The linguistic bias
index is an indirect measure in which verbs and nouns from participants’
writing samples are classified according to their implication that out-group failings
are dispositional while in-group failings are situation-specific (Maass 1999).
Other measures gauge subtle forms of unease or reticence more than antipathy.
One example is “immediacy behaviors,” such as physical posture toward and
distance from another person (Kawakami et al. 2007).
Controversy surrounds the interpretation of a “prejudiced
score” on tests of implicit prejudice such as the IAT. Some studies find
implicit prejudice to be correlated with the disintegration of real-world
interracial friendships (Towles-Schwen & Fazio 2006), but a recent meta-analysis
found that across 32 studies the IAT’s ability to predict discriminatory
behavior varies widely and sometimes inexplicably (AG Greenwald, TA Poehlman, E
Uhlmann, & MR Banaji, unpubl. manuscr.). Other measures of implicit
prejudice, such as word fragment completion (e.g., “short” versus “smart” in
the case of Asians; Son Hing et al. 2002), are not empirically linked to
behavior. Most importantly, few studies have connected the reduction of
implicit prejudice with a reduction in prejudiced behavior.
Theories. A thorough
review of theories developed in the laboratory goes beyond the scope of this
essay, but we note that theory development in the laboratory mostly takes its
lead from other laboratory experiments. We worry this creates a theoretical
echo chamber in which ideas are not cross-fertilized by research conducted in
real-world settings. Additionally, most theory developed in laboratories
addresses one or two dimensions of prejudice, (e.g., cognition and behavior);
one may question whether these theories are sufficiently multifaceted to predict
how and when prejudice is expressed or changed in real-world settings (Paluck 2008).
The ultimate arbiters of the debate about the external
validity of prejudice-reduction laboratory studies are research programs that
straddle the two settings. Currently, such programs are extremely rare. An
exception is the cooperative learning research program (e.g., Johnson& Johnson
1989, Roseth et al. 2008), in which field studies are sometimes inconsistent
with laboratory results (e.g., Rich et al. 1995). One research program hardly
settles the issue, and the correspondence between findings in the lab and field
merits active investigation.
Conclusion: Experimental Research in
the Laboratory
Reviewers of the psychological prejudice reduction literature regularly comment that “.
. . promising laboratory studies always
need to be tested in field settings” (Miller & Harrington 1990, p. 218),
but translation is rarely attempted, and psychologists frequently offer their
laboratory findings as guidance for policymakers (e.g., Crisp & Hewstone
2007, p. 239). Those interested in creating effective prejudice-reduction
programs must remain skeptical of the recommendations of laboratory experiments
until they are supported by research of the same degree of rigor outside of the
laboratory.
EXPERIMENTAL RESEARCH
CONDUCTED IN THE FIELD
Over a half-century ago, psychologist Stuart Cook
endeavored to make his research “. . . both socially useful and scientifically meaningful” (Selltiz
& Cook 1948) by using lab and survey methods to develop the theoretical
models he then tested using “true experiments” in the field (Cook 1985, p.
452). To what extent have prejudice-reduction researchers followed this
example?
Of the hundreds of reports culled from our literature
search, we identified 107 randomized field experiments. Thirty-six of these
were studies of cooperative learning, which means that 71 experiments speak to
the efficacy of all other types of prejudice interventions. To put this number
into perspective, a PsychInfo database search for studies of one type of
prejudice— implicit—retrieves 116 empirical articles. Our review’s database
contains four times as many laboratory experiments and five times as many nonexperimental
field studies as noncooperative learning field experiments; this group of 71
studies is further dwarfed by the hundreds and perhaps thousands of unevaluated
antiprejudice interventions implemented yearly in schools, businesses, and
governments. Because the cooperative learning experiments have been summarized
elsewhere (Roseth et al. 2008), Supplemental
Table 1 is confined to the 71 remaining
studies.
Supplemental Table 1 describes these 71 field experiments, from the
earliest in 1958 to present. Eighty percent of the studies are from North
America. Almost one-third of these studies address prejudice against African
Americans, 20% address multiple prejudices or are more generally “antibias”
treatments; 13% of the studies address a non-African American group prejudice,
including Mexican and Native Americans; 11% of the studies address “cultural
competence”—comfort and ability to interact with people of different cultures.
Of the remaining 18% of studies, 6 address prejudice against the disabled, 3
address prejudices against immigrants or refugees, 3 address religious
prejudice, and 1 addresses prejudice against gay men.
Fifty-six percent of the interventions lasted one day
or less. Excluding the cooperative learning studies, 84% of intervention studies
took place with students or school personnel. This means antiprejudice
education has developed a research literature, whereas the rest of the
prejudice-reduction enterprise lacks randomized controlled evaluations.
Evaluations also focus on volunteers (e.g., Haring
1987, Pagtolunan & Clair 1986, Stewart et al. 2003). It is easy to
understand why, for practical reasons, interventions would tend to be directed
toward people who are open to their messages. Unfortunately, field research on
prejudice reduction does not have much to say about influencing those who do
not sign up for anti-prejudice interventions. Four studies took place in
settings of extreme intergroup conflict, measuring reactions to peace
education, a media program, and diversity training in Israel, Rwanda, and South
Africa, respectively.
The literature provides little empirical guidance to
policymakers seeking to intervene with populations living in conflict or
postconflict environments.
The breadth of answers to the question “What reduces
prejudice in the world?” narrows further when we probe these studies’ designs.
Several suffer from weak outcome measurement. Most rely solely on self-report questionnaires;
only 11 studies involve directly observed measures of behavior (two gather third-party
reports). We would expect behavioral measurement to be the strength of field
studies, which take place in environments where the behaviors of interest
actually occur. Many clever unobtrusive measures of realworld behavior have
been developed (Crosby et al. 1980), but these measurement techniques are
rarely used in this literature. One of the few exceptions is a study of a
disability awareness program that used audit study methods, sending disabled
and nondisabled confederates to ask for help from employees who had attended the
program (Wikfors 1998).
Inadequate power is another frequent problem; approximately
half of the studies have sample sizes of below 100 individuals. Thirteen of the
studies with larger sample sizes assign groups (e.g., classrooms, schools) to
treatment and control groups but fail to make the necessary corrections for
intracluster correlations within groups when calculating significance levels.
We now review the best of prejudicereduction interventions
and theories tested with field experiments. The most frequently studied
interventions are cooperative learning (34% of all field experiments),
entertainment (reading and media: 28%), discussion and peer influence (16%),
and instruction (15%). We also review interventions that receive a great deal
of attention in the lab but seldom in field settings: contact (10% of field
experimental studies), cognitive training (5%), value consistency and
self-worth interventions (4%), and social categorization (2%).
Cooperative Learning
Derived from Deutsch’s (1949) theory of social interdependence
and best known through Eliot Aronson’s “Jigsaw classroom” technique (Aronson et
al. 1978), cooperative learning lessons are engineered so that students must teach
and learn from one another. For example, teachers in Jigsaw classrooms give
each student one piece of the lesson plan, so that good lesson comprehension
requires students to put together the pieces of the “puzzle” collectively.
Approximately eight variants on this basic cooperative
learning model exist (Slavin et al.
1984). Expected outcomes include interpersonal attraction,
perspective taking, social support, and constructive management of conflict.
Meta-analyses of the effects of cooperative techniques
(which included nonexperimental results) on relationships crossing ethnic,
racial, and ability boundaries have consistently confirmed a positive impact of
cooperation on outcomes such as positive peer relationships and helpfulness (
Johnson & Johnson 1989, Roseth et al. 2008). The few studies that
investigate generalization of cross-group friendships to individuals outside of
the immediate classroom find weaker effects (cf., Warring et al. 1985). Fewer
studies measure generalization to the entire racial or ethnic group or track
long-term effects. Nevertheless, the cooperative learning literature sets the
standard for programmatic field research on causal mechanisms. That 79% of all
U.S. elementary schools by the early 1990s used cooperative learning (Puma et
al. 1993) attests to the influence a
well-documented causal effect can have on policy implementation.
Entertainment
Books, radio, television, and film are vivid and popular
couriers of many kinds of social and political messages. Uncle Tom’s Cabin, published by Harriet Beecher Stowe in 1852, was heralded as the turning
point in American abolitionist opinion—not only for the information it provided
about the brutality of slavery, but also for its ability to “go to the heart”
(cited in Strange 2002, p. 263).
Reading and media interventions, most of them using an
engaging narrative rather than an informational style, comprise 42% of all
noncooperative learning prejudice-reduction field experiments.We analyze the
reading interventions separately because they share the specific modality of a
book, but all of these interventions potentially draw from many of the same
change processes via narrative persuasion or extended contact, which we
describe below.
Reading. All 17 field
experiments on the impact of reading on prejudice were conducted in
schools—studies have yet to examine the effect of literature on prejudice among
general audiences. One clear advantage of these reading experiments is that
they evaluate substantially longer interventions compared to other field
interventions. Whereas half of all field experiments focused on an intervention
lasting one day or less, reading interventions lasted five weeks on average.
Children in pre-K through high school were randomly assigned to read stories
from or about other cultures (Gwinn 1998;Whamet al. 1996) about African, Native
American, or disabled people (Clunies-Ross & O’Meara 1989, Fisher 1968,
Hughes 2007, Yawkey 1973), or about contact between children from different
groups (Cameron & Rutland 2006, Cameron et al. 2006, Liebkind &
McAlister 1999, Slone et al. 2000).
Eleven of the 17 field experiments on reading report
positive results, mostly for selfreported attitudinal outcomes; none measured behavior.
The evidence is mixed or null for multicultural literature, more positive for
portrayals of people of another culture or race, and wholly positive for books
that portray contact between children who are similar to the audience and
children of different cultures or races. For example, Cameron&Rutland
(2006) randomly assigned 253 five- to eleven-year-oldEnglish schoolchildren to
listen to stories about a nondisabled child’s close friendship with a disabled
child. The books described the two children’s adventures, such as exploring in
the woods. Across the three randomized conditions, the books emphasized
characters’ individualcharacteristics versus their group membership, versus a
different unrelated story. Likeeight other reading field experiments, this
intervention included a group discussion led by the experimenter at the end of
the story.
Story hours took place once per week for six weeks.
The positive attitudinal effects found in this study
and in four others that examined stories about intergroup friendship are
consistent with the positive impact of vicarious experiences of cross-group
friendship that is predicted by the extended contact hypothesis (Wright et al.
1997). Theories of narrative persuasion
suggest additional processes that could explain prejudice
reduction findings from reading field experiments that were not as
theoretically motivated.
For example, stories are channels for communicating
social norms—descriptions ofwhat peers are doing (and therefore what the reader
or listener should do; Bandura 1986, 2006). Narratives encourage perspective
taking (Strange 2002) and empathy (Zillmann 1991); texts can “transport” us
into an imaginative world where we inhabit other characters, learn new things,
and in general remove filters that might otherwise screen out different
perspectives (Gerrig 1993, Green & Brock 2002).
Media. We found 13
media studies, 7 of which were one-time viewing experiences, such as a documentary
or an educational movie. Because few programs were based on theory, it is
difficult to draw broad lessons from the pattern of their findings, but like
many of the reading studies, their results are suggestive for those interested in
narrative persuasion, empathy, perspective taking, social norms, and the like.
Most media experiments were conducted in schools, on media-driven multicultural
or antibias education.
Few have gauged the impact of media on large audiences
or the impact of large-scale media campaigns (which span long periods of time
or multiple theatres, cable networks, or airwaves). Two exceptions are a study
of a children’s multicultural television series (Mays et al. 1973) and of a
“reconciliation” radio soap opera.
A year-long field experiment in Rwanda (Paluck 2008,
Paluck & Green 2008) tested the impact of a radio soap opera featuring a fictional
story of two Rwandan communities and their struggles with prejudice and
violence.
The program aimed to change beliefs using didactic
messages and to influence perceived norms through realistic radio characters
who could speak to audience experiences. Nearly 600 Rwandan citizens,
prisoners, and genocide survivors listened to the program or to a health radio
soap opera. The investigators found the radio program affected listeners’
perceptions of social norms and their behaviors with respect to intermarriage,
open dissent, cooperation, and trauma healing, but did little to change
listeners’ personal beliefs. The program also encouraged greater empathy. The
results pointed to an integrated model of behavioral prejudice reduction in
which intergroup behaviors are linked more closely to social norms than to
personal beliefs.
Discussion is featured in many studies of entertainment,
because storytelling and media consumption are inherently social practices, and
also because an implicit theory in much intervention design is that peer
discussion amplifies message impact. We now turn to consider discussion and
peer influence as interventions in their own right and how they have fared in field
experimental research.
Discussion and Peer Influence
Although psychologists examine group discussion for
processes related to polarization of attitudes and minority influence, they
seldom focus on communication for prejudice reduction. One of the few
exceptions is Fisher (1968), which found that the addition of discussion strengthened
the positive attitudinal effects of a reading intervention.
Evidence of the benefits (and potential pitfalls) of
discussing opinions about intergroup relations is also found in peer influence
studies. For example, Blanchard and colleagues (1991, 1994) find that white
university females’ opinions about a racial incident on campus conformed to the
publicly expressed opinions of confederates who were randomly assigned to
condone, condemn, or remain neutral in their reactions. Another study of norms,
a field experiment assessing the Anti-Defamation League PeerTraining program
(Paluck 2006b), showed that students were able to influence close friends and
casual acquaintances in their school with public behaviors such as speaking out
against biased jokes. Although few field experiments have experimentally
isolated the effects of normative communication and discussion in field
interventions of prejudice reduction, these findings indicate that theories of social
norms and mechanisms of small group or peer discussion are promising avenues
for research and intervention.
Instruction
Under the umbrella category of “instruction” we find
myriad interventions: multicultural education, “ethnic studies,” stand-alone
lectures, awareness workshops, and peace education.
Few instructional techniques are guided by theoretical
models of learning or prejudice reduction (see Bigler 1999 critiquing
multicultural education in particular). The lack of theory may explain in part
the lack of impressive findings.
One notable exception is Lustig’s (2003) investigation
of a peace education program in Israel that aimed to increase perspective
taking and empathy using instruction about foreign conflicts.
Twelfth-grade Israeli Jewish students were randomly
assigned to a “permanent peace” curriculum (versus no curriculum) about conflicts
in ancient Greece and modern-day Ireland. Questionnaire-based opinions about the
Israeli-Palestinian conflict revealed no effect of the curriculum, but there
were striking differences between essays students were asked to write from the
Palestinian point of view.
Curriculum student essays were more likely to be
written in the first as opposed to the third person, and they were more
sympathetic to damages and to the symmetry of Israeli-Palestinian conflict.
This study is an excellent example of the benefits of multiple and
nontraditional outcome measurement, and of interventions informed by theories of
prejudice reduction.
Less-Frequently Studied Approaches in
the Field
Social identity and categorization theory: describes how social group
classification produces perceptions of multiple, crossed, and
hierarchically arranged social identities, and how group identities give rise
to phenomena such as in-group favoritism and out-group derogation
|
Given the academic focus on the contact hypothesis, social
identity theory and related social categorization strategies, cognitive forms
of prejudice, and motivational theories of identity and dissonance, the field
experimental literature on these areas is surprisingly thin.
Contact hypothesis. What is most notable about field experiments categorized as “contact” experiments
is their general lack of resemblance to the conditions of contact specified by
Allport (1954).Within the small body of field experiments on contact, there is
also a tendency to address prejudices that may be more related to unfamiliarity
(e.g., disability) than to antipathy.
Among more recent studies, we find two of note. One
study capitalized on random assignment of minority and white students to
college dorm rooms (Duncan et al. 2003). The experiment’s findings from a
subsequent Internetbased survey are important for their suggestion that cross-race
contact affects more general attitudes such as support for affirmative action,
although weak effects on other attitudinal and behavioral outcomes suggest this
finding requires more study. The second study, conducted with the Outward Bound
camping expedition organization, randomly assigned 54 white teenagers to
racially homogeneous (all white) or heterogeneous expedition groups (Green
& Wong 2008). In these expeditions, an experienced leader teaches campers
group survival techniques under most of Allport’s (1954) conditions for ideal
intergroup contact: equal status, a common (survival) goal, authority sanction,
and intimate contact. One month after the two to three-week trip, in an
ostensibly unrelated phone survey, white teens from the heterogeneous groups
reported significantly less aversion to blacks and gays and described
themselves as less “prejudiced” compared to the homogeneous group teens. The
intensity and naturalistic quality of the intervention recall the seminal field
study of contact, the Sherif et al.(1961) Robbers Cave experiment. The study’s limitations—small
sample size, the lack of behavioral outcome measures, and short-term follow-up—invite
replication and extension.
Social identity and categorization. Although principles of social identity and
categorization theory broadly inform some field interventions (e.g., Cameron
& Rutland 2006), very few field experiments have been designed to test
crossed, integrated, re- and decategorization strategies developed in the
laboratory.Two exceptions are studies by Nier et al. (2001) and Houlette et al.
(2004) testing the Common Ingroup Identity model.
Over the course of 12 hour-long sessions, instructors
in 61 randomly assigned first- and second-grade classrooms led discussions
about sex, race, and body size exclusion from the “green circle of community”
(Houlette et al.2004), versus an enhanced program, versus no program. In the
enhanced program, the perimeter of the classroom was circled with green tape
and all students wore the same green vests. Mixed, modest results showed that
children in the program classrooms were slightly more likely to favor drawings
of cross-sex or -race children.Weight remained a powerful predictor of
children’s hypothetical choices of playmates. The enhanced program did not
amplify these effects (which speaks to our previous question about the
real-world effects of subtle laboratory interventions such as seating
arrangements and similar clothing).
Value consistency and self-worth. Compared to their importance in the laboratory literature,
studies of the motivating forces of consistency and self-worth are scarce in
the field experimental literature. A notable exception is the Rokeach value
confrontation technique (Gray & Ashmore 1975, Rokeach 1971).
Rokeach (1971, 1973) lectured college students about
(fictitious) research findings on values revealing people who value equality
are more likely to be sympathetic toward black Americans’ civil rights (during
this historical period, most North American students favored equality but not
black civil rights). In postintervention questionnaires that stretched as far
as 17 months later, students from the lecture and the no-lecture classes
increased their support of black civil rights, perhaps in part through exposure
to the more liberal college atmosphere, but treatment students eventually
outpaced others in their support (Rokeach never corrected for intraclass
correlations, which should lead to more caution about the statistical
significance of his findings).Twenty-one months later, twice as many
experimental as control subjects were enrolled in an ethnic core course, and
three to five months after the intervention, 51 treatment versus 18 control
participants responded to solicitations sent by theNAACP(although a comparable number
of control students responded the following year). Although the strength of these
results is at times mixed, this series of studies is notable for its behavioral
measures and longitudinal design.
Cognitive training. Excellent laboratory and quasi-field experimental research has examined stereotype
retraining with young children (Levy 1999, Levy et al. 2004), but there are very
few studies of cognitive retraining in the field experimental literature. Five
field experiments, all conducted on North American students, show weak results
in both the short- and long-term (e.g., Katz 1978, 2000).
Lessons of Field Experimental
Research
The strongest conclusion to be drawn from the field
experimental literature on prejudice reduction concerns the dearth of evidence
for most prejudice-reduction programs. Few programs originating in scientific
laboratories, nonprofit or educational organizations, government bureaus, and
consulting firms have been evaluated rigorously. Theories with the strongest
support from the laboratory sometimes receive scant attention in the field.
Entire genres of prejudice-reduction interventions, including moral education,
organizational diversity training, advertising, and cultural competence in the
health and law enforcement professions, have never been tested, as well as countless
individual programs within the broad genre of educational interventions.
Nonetheless, the field experimental literature on
prejudice reduction suggests some tentative conclusions and promising avenues for
reducing prejudice. Cooperative learning emerges as an important tool for
breaking down boundaries between students. This research program should be
emulated and extended.
More research is needed on the behavioral and longitudinal
impact of cooperative learning and its impact on out-group dislike as well as
ingroup preference.
Media and reading interventions bear out assorted
predictions of the extended contact hypothesis and of narrative persuasion,
specifically that extended contact can reduce outgroup hostility, and narratives
can communicate norms and inspire empathy and perspective taking. Theoretically
driven programs of research on entertainment and narrative interventions would
systematize what is at present a rather disjointed set of studies and findings.
Extended contact and narrative persuasion might also provide frameworks for
other strategies associated with empathy or perspective taking such as role
playing (e.g., the Jane Elliot Blue Eyes/Brown Eyes intervention; Stewart et
al.
2003), which have met with mixed success, perhaps in
part because of a lack of theoretical grounding.
Given the importance of social psychological processes
such as obedience and conformity, experimental evaluations of peer influence
and discussion should become a priority for future field research. Isolating
the influence of discussion from the impact of the intervention itself is an
important future step (Kelman & Fisher 2003, p. 335).
Recommendations
Few rigorous field studies to date have addressed psychology’s
most important theories of interpersonal and intrapersonal prejudice change:
contact, social identity and categorization, identity and value-motivated
techniques, and social cognitive (stereotype and implicit prejudice)
interventions.We recommend more field experimentation on social psychology’s principal
theories of prejudice.
The strength of field experimentation rests not only
in its ability to assess causal relationships but also in its ability to assess
whether an intervention’s effects emerge and endure among the cacophony of
real-world influences including larger political and economic changes and
proximal social pressures and distractions.
We recommend that more field experiments assess the
strength and persistence of effects with outcome measurement that moves beyond the
site of the intervention. Types of outcome measures should be increased to
capture prejudice from different angles, especially with unobtrusive and
behavioral measures, and the settings should be expanded so as to augment our knowledge
about changing prejudice outside of the classroom and with older populations.
Although laboratory studies concentrate on interventions
targeted at specific forms of prejudice (e.g., stereotyping), the complexities
of real-world contexts often force the field experimentalist to design and
parse the impact of multidimensional interventions aimed at several forms of
prejudiced speech, behavior, and attitudes. Studying prejudice reduction in the
field opens our eyes to the utility of more multidimensional theories of
prejudice reduction.
Field experimentation can be productive for assessing the
functional interdependence of cognitive, affective, normative, and other forms of
prejudice, and thus for building prejudicereduction theories based on this
recognition of the interrelationships and on the sequencing and long-term
effects of change in one part of the system (e.g., an intervention that changes
social norms, which then affect behaviors and finally beliefs; see Paluck 2008
for one such attempt). Field experimentation is not only a method for testing
theoretical ideas developed in the laboratory—the field itself should be used
as a laboratory for generating richer, more multidimensioned theory.
DISCUSSION
In terms of size, breadth, and vitality, the prejudice
literature has few rivals. Thousands of researchers from an array of
disciplines have addressed the meaning, measurement, and expression of
prejudice. The result is a literature teeming with ideas about the causes of
prejudice.
In quantitative terms, the literature on prejudice
reduction is vast, but a survey of this literature reveals a paucity of
research that supports internally valid inferences and externally valid
generalization. In order to formulate policies about how to reduce prejudice,
one currently must extrapolate well beyond the data, using theoretical
presuppositions to fill in the empirical blanks. One can argue that diversity
training workshops succeed because they break down stereotypes and encourage
empathy. Alternatively, one can argue that such workshops reinforce stereotypes
and elicit reactance among the most prejudiced participants. Neither of these
conflicting arguments is backed by the type of evidence that would convince a
skeptic.We currently do not know whether a wide range of programs and policies
tend to work on average, and we are quite far from having an empirically
grounded understanding of the conditions under which these programs work best.
Looking across all of the settings, populations, and
methodologies used to study the reduction of prejudice, we classify the main
approaches to prejudice reduction according to the evidence accumulated thus
far for their impact in the real world, and we list theories and methods that
could point the way forward (see Table 1).
Cooperative learning is the most outstanding example
of theoretically driven, programmatic laboratory and field research; we hope future
research will address questions about the longevity and generality of
cooperative learning’s effects. Although media, reading, and other forms of narrative
and normative communication are not currently considered cuttingedge approaches,
we point to the apparent success of this technique in the real world and to its
potential for reducing prejudice through narrative persuasion, social norms,
empathy, perspective taking, and extended contact. The persuasive and positive
influence of peers (indirectly via observation or directly via discussion) is a
promising area of prejudice reduction supported by laboratory research (Stangor
et al. 2001) and by creative real-world interventions (Aboud & Doyle 1996;
Blanchard et al. 1991, 1994; McAlister et al. 2000; Nagda et al. 2004; Paluck
2006b) highlighting the communicative and normative nature of prejudice change.
Table 1 Summary of prejudice-reduction approaches,
theories, and future directions for research
Intervention approach
|
Theoretical frameworks
|
Evidence needed
|
Supported by experimental evidence from field and
laboratory
|
||
Cooperative
learning
|
Social
Interdependence
|
Theory Longitudinal, generalization to wider groups,
reduction of negative out-group attitudes
|
Entertainment
|
Extended contact, narrative persuasion
(empathy, perspective taking, transportimagery), social
norm theory, social cognitive theory
|
Theory-driven programmatic research; studies of longer
duration and with adults
|
Peer influence,
discussion/dialogue
|
Social norm theory, small group influence,
social impact theory, contact hypothesis
|
Field experimental evidence; isolation of effects of
discussion from other aspects of intervention
|
Contact
|
Contact and
extended contact hypothesis
|
Field experimental evidence for differing contact
conditions and more antagonistic groups
|
Value consistency and
self-worth
|
Cognitive dissonance, self-affirmation and
self-perception
theory
|
Field experimental evidence; evidence with
“unmotivated” populations
|
Cross-cultural/intercultural
training
|
Acculturation theory, Bhawuk/Landis model
|
Field experimental evidence; behavioral,
longitudinal effects
|
|
|
|
Supported mostly by laboratory evidence
|
||
Social
categorization
|
Social identity theory, crossed-categorization,
common in-group identity, de- and
recategorization
|
Field experimental evidence; evidence with
antagonistic groups and longitudinal effects
|
Cognitive
training
|
Implicit
prejudice, classical conditioning
|
Field
experimental evidence; longitudinal effects
|
In need of theoretical and research support
|
||
Diversity
training
|
Dependent on
technique/modality used
|
Theory-driven intervention design and field
experimentation
|
Multicultural, antibias, moral
education
|
Socialization theories of prejudice, cognitive,
moral
development and learning theories
|
Field experimental evaluations with longitudinal
outcome measurement
|
Sensitivity, cultural
competence for health and
law
|
Dependent on technique/modality used Theory-driven
intervention design and field
experimentation
|
Conflict
resolution Interactive conflict resolution models Theory-driven field
experimentation
|
The contact hypothesis, which benefited from early and
innovative field and laboratory studies, remains unproven in the real world due
to the limited number of randomized studies conducted in field settings and the
narrow range of prejudices tested in those studies. Researchers should aspire
to extend real-world experimental tests to domains such as summer camps, multinational
peacekeeping units, and refugee settlements. Other approaches that require more
field experimental tests are consistency and self-worth interventions based on balance
and self-affirmation theories, as well as cross-cultural training approaches.
Given that motivation is a critical lever of change for these interventions,
field tests would illuminate whether these techniques are successful with participants
who are unmotivated to change, and what adjustments are needed in order to reach
this population. Interventions aimed at changing cognitions (e.g., stereotypes
or automatic associations) or cognitive abilities (e.g., complex thinking or
statistical reasoning) have successfully reduced prejudice in the laboratory, but
the magnitude and persistence of these effects also await testing in real-world
settings.
Several areas of prejudice reduction are in need of
research and theory. Although antibias, multicultural, and moral education are
popular approaches, they have not been examined with a great deal of rigor, and
many applications are theoretically ungrounded. Spending on corporate diversity
training in the United States alone costs an estimated $8 billion annually (cited
in Hansen 2003), and yet the impact of diversity training remains largely unknown
(Paluck 2006a). Despite research showing that medical practitioners’ negative
bias can affect their administration of care (Flores et al. 2000) and reports
of sharply increased demand within the law enforcement field following
September 2001 (New York Times, Jan. 23, 2005), sensitivity trainings administered
to medical personnel and police are rarely based on theory or subjected to
rigorous evaluation. Finally, although there is a distinguished tradition of
psychological research on conflict resolution for elite negotiators (Kelman
& Fisher 2003), there is little sustained experimental evaluation of
conflict negotiation and reduction for the many millions of ordinary citizens
living in conflict or postconflict settings (G Salomon & B Nevo, unpubl. manuscr.;
cf., Bargal & Bar 1992).
Final Thoughts
Field experiments present a range of practical challenges,
but we believe that the failure to implement field experimental designs is in part
a failure of creativity. Random assignment to waiting lists solves the problem
of control groups who wish to undergo treatment and represents a low-cost
opportunity for randomized field experimentation. Randomly phasing in a program
to different parts of a target population solves the problem of the “saturation
model” intervention.
For interventions where it is absolutely impossible to
leave out a control group, researchers can use rigorous and underappreciated quasi-experimental
techniques such as regression discontinuity (Shadish et al. 2002).
A lack of field experimental training among practitioners
who evaluate prejudice-reduction programs, doubts about the feasibility of
randomized field methodology, and insufficient incentivesfor academics to
conduct “applied”
research all contribute to the scarcity of randomized field
experiments in prejudice reduction.
We believe that each of these limitations can be overcome through partnerships between academics
and practitioners (which is how we have conducted our prejudice-reduction work to
date; e.g., Green & Wong 2008; Paluck 2006b, 2008; Paluck & Green
2008).
Laboratory research plays an important role in the
process of developing and testing interventions, but too often this process
stops short of real-world tests. The result is a dearth of rigorously tested
interventions and also of rigorously tested theoretical ideas. We urge more
research programs in the spirit of psychologists such as Stuart Cook, Kurt
Lewin, and Donald Campbell: hypothesis generation through field observation,
and intervention testing with parallel laboratory and field experiments.
The imperative to test ideas in the field will keep
theories appropriately complex and attuned to real-world conditions, and
continually revisiting the laboratory will help to refine understandings of the
causal mechanisms at work, which in turn helps inspire new interventions.
In addition to becoming more methodologically rigorous,
the study of prejudice reduction must branch out substantively. As our review of
the literature demonstrates, the kinds of interventions that have been
evaluated do not pit prejudice against its strongest potential adversaries.
Studies to date have largely relied on passive and
indirect interventions such as cooperative contact. What if interventions were
instead to harness forces such as obedience and conformity, the very forces
that have been implicated in some of the most notorious expressions of prejudice
in world history? If people can be induced to express prejudice at the behest
of political leaders, can they also be induced to repudiate prejudice if
instructed to do so? If social cues induce conformity to prejudiced norms, can
social cues also induce conformity to tolerant norms? The prejudice-reduction
literature should be regarded as an opportunity to assess the power and
generality of basic psychological theory.
SUMMARY POINTS
1. Notwithstanding the enormous literature on
prejudice, psychologists are a long way from demonstrating the most effective
ways to reduce prejudice. Due to weaknesses in the internal and external
validity of existing research, the literature does not reveal whether, when,
and why interventions reduce prejudice in the world.
2. Entire genres of prejudice-reduction
interventions, including diversity training, educational programs, and
sensitivity training in health and law enforcement professions, have never
been evaluated with experimental methods.
3. Nonexperimental research in the field has yielded
information about prejudice-reduction program implementation, but it cannot
answer the question of what works to reduce prejudice in these real-world
settings.
4. Laboratory experiments test a wide range of
prejudice-reduction theories and mechanisms with precision. However,
researchers should remain skeptical of recommendations based upon
environments, interventions, participants, and theories created in laboratory
settings until they are supported by research of the same degree of rigor
outside of the laboratory.
5. Laboratory research and field research are rarely
coordinated; in particular, many prejudice-reduction theories with the
strongest support from the laboratory receive scant attention in the field.
6. Field experimentation remains a promising but
underutilized approach. Promising avenues for prejudice reduction based on
existing field experimentation include cooperative learning, media, and
reading interventions.
|
FUTURE ISSUES
1. More field experimentation can provide evidence
that is missing, particularly for the
contact hypothesis, peer influence and
discussion/dialogue interventions, values and selfworth interventions, social
categorization theory, and cognitive training.
2. Theoretical perspectives and more rigorous
evaluation methods should be brought to bear oncommonprejudice interventions
such as diversity training; multicultural, antibias, and moral education;
sensitivity and cultural competence training; and conflict resolution.
3. Psychologists should look to historical exemplars
of theoretically and methodologically rigorous applied prejudice-reduction
studies, such as those conducted by Stuart Cook.
The hallmark of Cook’s work was theoretically
grounded randomized field interventions
and highly realistic experimental laboratory interventions.
4. In addition to becoming more methodologically
rigorous, the study of prejudice reduction must branch out substantively to
include more direct interventions based on classic psychological findings
(e.g., those that leverage the power of conformity and authority).
Researchers should also strive to reduce deeply held
prejudices rather than the more
transitory
prejudices associated with “minimal” groups.
|
|
DISCLOSURE STATEMENT
The authors are not aware of any biases that might be
perceived as affecting the objectivity of this review.
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RELATED RESOURCE
Readers can find the database of studies included in
this review (full citation, abstract, and methodological
categorization) posted atwww.betsylevypaluck.com.Onthe sameWeb site, we have
posted an alternative version of this review that
includes more historical references and study
details.
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