CONCLUSION
BACKWARD AND
FORWARD
After studying the previous chapters and
completing the various exercises, the basic skills for addressing
practical problems through applying social psychological theories will
have been developed. Nevertheless, it usually takes quite some time and experience
before our PATH model can be used in an optimal way. In the beginning you can follow
the structured procedures outlined here in a somewhat rigid way. There is nothing
wrong with that. On the contrary, this is the best way of learning basic skills
and of obtaining experience and a sense of competence.
Eventually, however, you will learn that the thing that matters most in the end
is to get to a theoretically sound, empirically-based intervention.
Indeed, it is important to be quite flexible
in applying the various procedures outlined in this book. The more experience
you get, the more likely it is that you can switch between the various
steps in the model, and will go back and forth between, for
instance, developing a problem formulation and coming up with explanations, or between
developing a process model and developing interventions. Gradually, you will
become more and more able to `play' with the procedures, will know when and how
to switch between stages, and will develop a sense for when and how to skip a
stage. Most people will eventually develop their own approach that
deviates from the PATH model, but that has proven its value in practice. In
fact, our model has as its main goal allowing social psychologists
to develop their own effective approach.
We have said little about how to present the
results of one's analyses to the client. This is, however, an important issue. In
general, a psychologist should not try to present clients
with the outcomes of the various exercises and procedures as they are presented
in this book. These exercises and procedures are no more than the tools
of the applied psychologist. Just as a carpenter does not reveal all
the details of furniture making to his client, but just delivers the end
product, a professional who designs interventions for
social problems does not present the whole history of the development of the
intervention to the client. Usually, he or she would present
an analysis of the problem, the major causes that can be addressed in an
intervention, and the nature of the intervention. Such a presentation
needs to be given in clear and crisp language, without too
Conclusion 135
many
scientific terms and without any jargon. Social psychological concepts may be introduced,
as far as they clarify the analysis of the problem.
For example, a concept like 'the bystander
effect' will be easily understood by an audience and may put a problem in the
right perspective. A term like 'self-efficacy' may be
necessary when presenting an intervention that is aimed at enhancing the
control individuals experience over their situation. But you
should not generally describe in detail how you generated your explanations
and developed the intervention. Even worse would be to focus your presentation
on the explication of social psychological theories, with the help
of complex diagrams and schemas. The central goal should be to make
clear what you are proposing and to convince a client that this is a
well-developed and effective approach.
This implies, among other things, that a
psychologist should not constantly bother a client with all kinds of
doubts and considerations. There is no need to let clients share in
all the deliberations in choosing a given theory or intervention. When you cannot
convince yourself, it is unlikely that you can convince others. Of
course, a psychologist may explicitly want to present various
alternative interventions with their own advantages and disadvantages
to give a client various options. But the goal then is to facilitate
choice by the client, not to recapitulate the considerations behind your own
choice.
To conclude, this book presents an
elaborate procedure for developing theory-based interventions, the PATH
method. This PATH method is a tool rather than a ritual that one
should go through at all costs. It is our belief that social psychological
concepts and theories may help in analysing and solving social
problems. The goal of this book is to facilitate that and provide those faced
with the problem of developing interventions for a variety of social
problems with procedures that may help them to accomplish that task.
GLOSSARY
SOCIAL PSYCHOLOGICAL THEORIES, PHENOMENA AND CONCEPTS FOR EXPLAINING SOCIAL PSYCHOLOGICAL PROBLEMS
Theories
affect-infusion model: a
model that holds that mood affects the individual's judgment depending
on the type of reasoning being used.
arousal: cost-reward model: a
model that holds that another person's distress causes physiological
arousal in an observer which, in turn, initiates the process of deciding whether
to help.
attachment theory: theory about the
emotional bond between infants and their caregivers, that assumes
that individuals may develop on the basis of the bonds with their caregivers
either a secure and avoidant or an anxious-ambivalent attachment style. This attachment
style affects one's capacity for relationships in one's adult life, as well as other
aspects in one's life, such as one's commitment to work.
attribution theory: a theory that explains
the causes of events that happen to one-self or others. The attribution
of these causes are known to influence performance affecting reactions
etc.
balance theory: a theory that holds that people have an
innate preference for a harmonious and consistent relationship among
their cognitions.
cognitive dissonance theory: according
to this theory people will experience unpleasant psychological tension
if they perceive that their cognitions are psychologically inconsistent
with their behaviour (`dissonance'). Dissonance will motivate individuals to
find ways to reduce it.
complementarity hypothesis: hypothesis
that states that persons with dissimilar but compatible traits will be
attracted to each other.
contact hypothesis: according to this
hypothesis bringing members of different groups into contact with one another
will reduce any pre-existing prejudice between them and result
in more positive intergroup attitudes and stereotypes.
Glossary
137
cultural theories: theories that state that, as individuals
engage in particular cultural
contexts, their psychologies are shaped accordingly.
elaboration-Likelihood Model (ELM): a model of
persuasion that states that people may follow two routes of information
processing: the central route (i.e. elaborate issue-relevant arguments)
and the peripheral route (i.e. paying attention to peripheral cues such as the attractiveness of the
source).
empathy-altruism hypothesis: hypothesis that
states that empathy is associated with the selfless desire to benefit another and that
empathically-motivated altruistic behaviour is not due to the desire
for external rewards, the goal of avoiding guilt, or other selfish desires.
equity theory: a theory that states that people are happiest
in relationships where the give-and-take
are about equal.
evolutionary psychology: a theory that aims
to explain the origins and maintenance of social behaviour from how that behaviour may
have contributed to survival and reproductive success in our evolutionary past.
frustration-aggression model: according to this
model the interruption of goal-directed behaviour, arising from either the arbitrary interference of other
persons or personal inability, evokes
frustration which in turn evokes a negative effect and aggressive behavioural
tendencies.
general Adaptation Syndrome Model (GASM): a model that
presents a three stage reaction
to stress (alarm reaction, resistance, exhaustion).
heuristic-Systematic Model: a model of
attitude change that specifies two routes to persuasion: systematic processing (i.e. an
analytic orientation to information processing) and heuristic processing (i.e.
a more restricted mode of information processing that makes fewer demands on cognitive
resources).
interdependence theory: a theory that
focuses on how individuals weigh the costs and benefits of a particular relationship and
how their behaviours are affected by these evaluations. It holds that individuals will be
most committed to a relationship when their satisfaction is high, the alternatives for
their current relationship are unattractive, and the emotional and practical barriers against leaving the
relationship are high.
negative state relief model: according to this
model a negative mood is accompanied by
a corresponding drive to reduce whatever bad feelings are present. For instance, accord-
ing to this model a bad mood increases helpfulness because helping another person
a corresponding drive to reduce whatever bad feelings are present. For instance, accord-
ing to this model a bad mood increases helpfulness because helping another person
reduces one's own bad feelings.
norm theory: theory that postulates that every experience
brings its own frame of reference or norm into being, either by guiding
memory retrieval or by constraining mental simulation.
prospect theory: a theory that describes
decisions under uncertainty in which the value of an outcome and its
alternatives is calculated as the summed products (n) over specified
outcomes (x).
138 Glossary
prototype theory: a theory that a
category's mental representation is based on a prototypical exemplar or
prototype.
rational choice theory: according to this
theory, in choosing lines of behaviour, individuals make rational calculations
with respect to the utility of alternative lines of conduct, the costs of each
alternative in terms of utilities foregone, and the best way to maximize
utility.
reinforcement
theory: according
to this theory reinforcers can control behaviour.
self-affirmation theory: according to this
theory people seek information about their own goodness as a human being.
self-categorization theory: a theory that is
concerned with the variation in self-categorization in the level,
content and meaning of self-categories, and with the antecedents and consequences of such variations. An
important variation is self-categorization at the individual or group level
(social identity).
self-discrepancy theory: a theory that
holds that people are strongly motivated to
maintain a sense of consistency between their actual self (how they view they are) and their
ideal self (how they want to be), as well as their ought self (how they think they should be).
maintain a sense of consistency between their actual self (how they view they are) and their
ideal self (how they want to be), as well as their ought self (how they think they should be).
self-Evaluation Maintenance Model (SEM): a model that
holds that self-evaluation depends on three variables in relation to other
people: performance, closeness and relevance.
self-perception theory: a theory that
holds that people come to know their internal states partially by inferring
them from observations of their own overt behaviour and/or the circumstances in which this behaviour
occurs.
self-verification theory: a theory that
states that individuals seek information consistent with their own self-views, even when
that information is negative.
similarity-hypothesis: an hypothesis that states that people are
attracted to others
who are similar to themselves.
social comparison theory: a theory about
individuals' comparisons with other people and the effects of those comparisons on
cognitions, effect and behaviours.
social exchange theory: a theory that
assumes that how individuals feel about a relationship with another
person depends on their perceptions of the balance between what they put into the relationship and what
they get out of it.
social identity theory: a theory of
group membership, processes and intergroup relations, stating that individuals tend
to categorize themselves rapidly as a member of a group, which will lead to
favouring one's own group over other groups.
social impact theory: a theory that claims that all forms of social
influence will be proportional to a multiplicative function of the strength,
immediacy, and number of people who are the source of influence and inversely proportional to
the strength, immediacy and number of people being influenced.
Glossary 139
social learning
theory: a theory that states that people can learn by observing
the behaviour of others and the outcomes of those behaviours.
social role theory: according to this theory
men and women behave differently in social
situations and take different roles, due to the expectations that society puts upon them.
situations and take different roles, due to the expectations that society puts upon them.
status-expectation
states theory: a theory that holds that individuals make
judgments about each other on the basis of status characteristics (for
example age, ability, gender, race).
subjective expected
utility theory: a theory that holds that in choice situations
people prefer the option with the highest subjectively expected
utility.
theory of planned
behaviour: an extension of the theory of reasoned action. This theory
adds the concept of 'perceived behavioural control' so that it also becomes possible
to predict actions that are under incomplete volitional control.
theory of reasoned action: a theory that aims to
predict volitional action and that posits
that intentions are the immediate antecedents of behaviour and that these intentions are determined by attitudes towards the
behaviour and by the perceived social norms.
transactional model of stress: model
that defines stressful experiences as person-
environment transactions that depend on the impact of the external stressor and the
person's appraisal of the stressor and his or her resources for dealing with the stressor.
environment transactions that depend on the impact of the external stressor and the
person's appraisal of the stressor and his or her resources for dealing with the stressor.
triangle
hypothesis: hypothesis that asserts that people with a primary
competitive orientation expect others also to be competitive, whereas
cooperatively oriented individuals expect more variation from others.
Phenomena
actor-observer
effect: the phenomenon that actors tend to attribute their
actions to situational factors whereas observers tend to attribute the
same actions to stable personal dispositions.
buffering effect: the
phenomenon that having a particular resource or positive quality protects
a person against the adverse impact of a stressful event.
bystander effect: the
phenomenon where persons are less likely to intervene in an emergency
situation when others are present than when they are alone.
cognitive
consistency: the tendency for people to prefer congruence or
consistency among their various cognitions, especially their
beliefs, values and attitudes.
de-individuation: a state
of reduced self-awareness associated with immersion and anonymity within a
group.
diffusion of
responsibility: the tendency for people to feel that
responsibility for acting is shared, or diffused, among those present.
That is, the greater the number of people who are present, the lower the individual's
sense of responsibility.
140 Glossary
distributive justice: the phenomenon that people
evaluate the outcomes they receive from others not by their absolute
favourability but by their consistency with principles of outcome fairness.
emotional
contagion: the tendency to express and feel emotions that are
similar to and influenced by those of others.
excitation transfer
the phenomenon that arousal elicited by one stimulus may mistakenly be
attributed to another.
false consensus effect: the
phenomenon that people tend to perceive their own preferences, attributes
or behaviour as more common and situationally appropriate than those of individuals
who have alternative preferences, attributes or behaviours.
false uniqueness: a
tendency for people to overestimate the uniqueness of their own attributes,
which occurs particularly associated for positive attributes.
fundamental attribution error: the
tendency for perceivers to underestimate the impact of
situational factors and to overestimate the role of dispositional factors in
controlling behaviour.
gestalt: a
whole which is more than the sum or average of individual elements.
group polarization:
a tendency for groups to make decisions that are more extreme than the
average of members' initial positions.
groupthink: a mode of thinking that people engage in when
they are deeply involved in a cohesive ingroup and that occurs when
members' strivings for unanimity override their motivation to realistically
appraise alternative courses of action.
halo-effect: phenomenon
where a person's positive or negative traits may 'spill over' from
one area of their personality to another in others' perceptions of them.
illusion of
control: the incorrect perception that a person's actions can
affect the outcomes of chance events.
illusory
correlation: the perception that two classes of events are correlated
which in reality are not correlated or are correlated to a lesser extent
than perceived.
illusory
superiority: the tendency for people to think they are better and
more competent than the 'average' person.
informational
influence: the tendency for people to accept information obtained
from another as evidence about reality.
just world phenomenon: the
phenomenon that people tend to see the world as a just place
that leads them to perceive that people receive the outcomes they deserve, especially
negative outcomes such as accidents and diseases.
mere exposure
effect: the phenomenon that repeated, unreinforced exposure to a
stimulus results in increased liking for that stimulus.
Glossary 141
misattribution of arousal: the
incorrect attribution of arousal to a cause other than the actual one.
negativity effects: the enhanced impact of
negative information (relative to positive information) on human
functioning.
normative influence: the tendency for people
to conform to the positive expectations of others, motivated by the
desire for approval and to avoid rejection.
outgroup homogeneity: the phenomenon that
members of a group are seen as more homogeneous and similar to one another by
an outgroup relative to ingroup members' perceptions.
positive
illusion: the tendency for people to unrealistically assess their
abilities.
primacy effect: the phenomenon that
impressions are influenced more by early rather than later information
about a person.
procedural
justice: the phenomenon that, when evaluating their outcomes with
others, people judge the fairness of the procedures by which
those outcomes were determined.
recency-effect: the phenomenon that later information
supplants earlier information. Occurs when the impression concerns an
unstable attribute, or when attention is focused on later information.
risky shift: the phenomenon that a group which already
favours risk to some extent, reaches, through group discussion, a group
decision that is even more risky.
self-fulfilling prophecy: the
phenomenon that an originally false social belief leads to its own
fulfillment.
self-serving
bias: the tendency for people to attribute their successes to
internal causes such as ability and their failures to external causes
such as task difficulty.
social dilemma: a situation in which
people's self-interest is at odds with the collective interest.
social facilitation: the phenomenon that an
individual's performance may be facilitated by the presence of either passive
audiences or other persons performing the same task.
social loafing: the tendency for
individuals to exert less effort on a task when working for
a group than when working for themselves.
Concepts
affect: a general term describing mental processes
that involve feeling, such as an emotional experience or mood.
altruism: a type of helping behaviour with the
primary goal of reducing another person's distress.
142 Glossary
arousal:
an organism's level of physiological activation or
excitation.
associative
network: a model of human memory as the connections among
isolated items of stored knowledge.
attention: whatever
occupies consciousness/a person's mental focus at a particular time.
attitude: a
psychological tendency that is expressed by evaluating a particular entity with
some degree of favour or disfavour.
authoritarianism: an orientation which is
overly deferential to those in authority whilst simultaneously adopting
an overbearing and hostile attitude towards those perceived as inferior.
automaticity: information
processing that occurs without conscious control.
bogus pipeline: a procedure intended to
reduce distortions in self-report measures by convincing participants
that the researcher has a valid and reliable means of knowing what
their true responses are.
categorization: the process of classifying things or people
as members of a group or category, similar to other members of that
group or category and different from members of other groups or categories.
cognition: mental
functions such as the ability to think, reason, and remember.
collectivism (vs.
individualism): circumstances in which the meaning of a person and its
realization are expressed predominantly in relationships.
cognitive
appraisal: a mental process by which people assess whether a demand
threatens their well-being and whether they have the resources
to meet this demand.
commitment: the
binding of an individual to a specific line of activity/ or relationship.
comparison level
(C1): an internal standard representing the quality of
outcomes an individual expects to obtain in a relationship.
comparison level
of alternatives (Clalt): an internal standard representing the
quality of outcomes an individual perceives to be available outside
of the current relationship.
construct
validity: the extent to which the measured variables accurately
capture the constructs of theoretical interest.
counterfactual
thinking: the thoughts people have about the alternative ways in
which an event could have occurred.
descriptive
norms: perceptions of how other people are actually behaving,
whether or not this is approved of.
door-in-the-face:
technique that obtains compliance to the target request
by first obtaining non-compliance to a larger request.
Glossary 143
drive:
a person's internal state that energizes and maintains
behaviour.
ego-involvement: the extent to which a
task or issue is personally significant or motivating to an individual,
and hence carries implications for that individual's self-concept or
self-esteem.
experiment: a type of research in which a researcher
randomly assigns people to two or more conditions, varies the treatments
that people in each condition are given, and then measures
the effect on some response.
external
validity: the extent to which one can generalize from one
particular setting to another.
foot-in-the-door:
technique that predisposes people to comply to a
critical request by first obtaining compliance to a minor
request.
gender difference: differences between
females and males (also called sex-difference). gender identity: individuals' subjective
feeling of themselves as males or females. gender
roles: the socially assigned roles traditionally associated with
each sex. gender stereotypes: beliefs
about the behaviours and characteristics of each sex.
helping
behaviour: voluntary acts performed with the intent of providing
benefit to another person.
heuristic: a cognitive
structure or process that serves the creative function of knowledge enrichment
and productive thinking.
internal
validity: the extent to which the research permits causal
inferences about the effects of one variable upon another.
implicit
personality theories: tacit assumptions regarding people's
personality traits and the relationships among them.
impression
formation: the process of forming evaluative and descriptive
judgments about a target person.
impression
management: the goal-directed activity of controlling or regulating
information in order to influence the impression formed by an audience.
individualism (vs.
collectivism): circumstances in which the worth of a person is predominantly
defined as independent of the membership of groups.
injunctive
norms: norms that state the ideal behaviour and that reflect
basic values.
intrinsic
motivation: form of motivation produced by the experience of free
choice and autonomy.
locus of control:
an individual's generalized expectancies regarding the
forces, internal or external, that determine rewards and punishments.
144 Glossary
loneliness: the
unpleasant experience that occurs when a person's network of social relationships
is deficient in some important way, either quantitatively or qualitatively.
memory: mechanisms
by which people store and retrieve the knowledge they have encoded.
meta-analysis: the
statistical integration of the results of independent studies in a specific
area of research.
minimal group paradigm: research
in which anonymous participants are experimentally classified as
members of ad hoc, arbitrary or minimally meaningful categories (e.g. X vs. Y)
and respond to non-identifiable members of their own and other categories.
minority social influence: a form
of social influence in which a deviant subgroup rejects the
established norm of the majority of group members and induces the majority to move to
the position of the minority.
modelling: a
process in which human thought, affect and action are altered by observing
the behaviour of others and the outcomes they experience.
mood: generalized
positive or negative feeling states.
nonverbal
communication: the transmission of information and
influence by an individual's physical and behavioural cues.
path analysis: the
analysis of data to estimate the coefficients of a class of hypothesized causal
models.
personality: intrinsic
human qualities that lead to differences among individuals in their characteristic
patterns of behaviour.
personal space: the
distances and angles of orientation that people maintain for one another as
they interact.
person perception: the detection of people's
'internal' psychological qualities, such as abilities, emotions,
beliefs and goals.
prejudice: the holding of derogatory attitudes or
beliefs, the expression of negative affect or the display of hostile or
discriminatory behaviour towards members of a group on
account of their membership within that group.
priming: the
activation of particular connections or associations in memory just before carrying
out an action or task.
prisoner's
dilemma: a mixed-motive reward structure in which each of two or
more parties must choose between cooperation and non-cooperation.
prosocial behaviour: a broad category of
interpersonal actions that are positively evaluated with reference to cultural
or societal standards.
Glossary 145
prototype: the most typical member of a category.
reactance: a
motivational state in response to influence attempts from others, directed towards
the reestablishment of one's behavioural freedoms.
reciprocity: responding
to the positive or negative actions of others in a similar way. reference group: any group that
individuals use as a basis for social comparison.
reinforcer: any
stimulus that, when contingent on a response, serves to increase the rate of
responding.
relative
deprivation: a psychological state in which there is a perceived
negative discrepancy between one's current situation and that which
was expected or that which is felt as deserved.
salience: a property of a stimulus that causes it to
stand out and attract attention.
schema:
cognitive structures that represent a person's knowledge about an
object, person or situation, including information about attributes and
relationships among those attributes.
script: a
schema that describes the typical sequence of events in a common situation.
self-appraisal: the process
of seeking, in a relatively impartial manner, information that facilitates
an accurate assessment about (aspects of) oneself.
self-awareness: a
state in which the person is the object of his/her own attention.
self-concept: the
composite of ideas, feelings and attitudes that a person has about his/her
own identity, worth, capabilities and limitations.
self-disclosure: the
process by which individuals reveal their innermost feelings and experiences
to interaction partners.
self-efficacy: people's
belief about their capability to produce performances that influence
events affecting their lives.
self-enhancement:
the process of interpreting and explaining information in such a way that
has favourable or flattering implications for oneself.
self-esteem: a
positive evaluation of oneself (also called feelings of self-worth or
self-respect).
self-handicapping:
the act of creating or inventing an obstacle to one's performance in order
to avoid looking incompetent.
self-monitoring: individual
differences in the extent to which people monitor (i.e. observe
and control) their expressive behaviour and self-presentation.
self-presentation:
the conscious or unconscious attempt to control images of the self that
are conveyed to audiences during social interactions.
social
categories: categories individuals use to interpret the social
world.
146
Glossary
social
categorization: the process of assigning a target person
to an existing social category.
social
cognition: name for both a branch of psychology that studies the
cognitive processes involved in social interaction, and an umbrella
term for these processes themselves.
social
comparison: the process of comparing an ability, opinion or
characteristic of one's self to that of another person.
social comparison
orientation: individual differences in the extent to which people
compare themselves with others.
socialization: the
process whereby people acquire the rules of behaviour and the systems
of beliefs and attitudes that will equip a person to function effectively as a
member of a particular society.
social norm: generally
accepted way of thinking, feeling or behaving that is endorsed and expected
because it is perceived as the right and proper approach.
social support: the
existence of positive social relationships that may help maintain or advance
one's health and well-being.
social value
orientation: individual differences in the utility derived from
outcomes for others. Three types are distinguished: a prosocial
orientation, an individualistic orientation, and a competitive orientation.
stereotypes: societally
shared beliefs about the characteristics that are perceived to be true of
social groups and their members.
stereotyping: the
use of stereotypes when judging others.
stress: people's
physiological or psychological response to demands from the environment
that either approach or exceed their capacities to respond.
subjective
expected utility (SEU): the probability of an outcome times the
utility of that outcome.
survey: systematic
data collection about a sample drawn from a larger population. trait: a stable, internal property that
distinguishes among individuals.
transactive
memory: a system shared among group members for encoding, storing
and retrieving information such that detailed memories are
available to group members without actual physical possession.
type A behaviour: behavioural
attributes that increase the risk of coronary heart disease, such
as striving for achievement, competitiveness, impatience, and hostility.
unconscious
processes: mental processes that occur without awareness.
Glossary 147
unobtrusive measure: a non-reactive form of
data collection (i.e. it does not require the cooperation of participants).
values: trans-situational goals
that serve as guiding principles in the life of a person or group.
Applying Social Psychology From Problems to Solutions
Abraham P. Buunk and Mark Van Vugt
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