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TESTING AN EXPANDED ATTITUDE MODEL OF GOAL-DIRECTED BEHAVIOR IN A LOYALTY CONTEXT Taylor, Steven A;   Hunter, Gary L ;   Longfellow, Timothy A .   Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior Catatan: INI HANYA sebuah Catatan, JANGAN dijadikan rujukan. Silahkan merujuk KE Sumber aslinya Abstrak Marketers have known for some time that satisfaction is closely linked to loyalty intentions (Oliver 1997, 1999). However, Johnson et al. (2006) argue that the drivers of customer loyalty intentions are complex and dynamic, changing and evolving over time. The current study therefore approaches the explanation of loyalty intentions in a different way. Specifically, the argument is made and a model is tested and supported of loyalty intentions based upon attitudinal, Goal-Directed conceptualizations. Specifically, we adapt the Model of Goal-Directed Behavior (MGB) posited by   Perugini   and   Bagozzi   ( 2001 ) and apply th...

Predictive models of implicit and explicit attitudes Perugini, M. (2005). Predictive models of implicit and explicit attitudes.   The British Journal of Social Psychology,   44 (1), 29-45. Retrieved from http://search.proquest.com/docview/219197582?accountid=17242 Perugini, M. (2005). Predictive models of implicit and explicit attitudes. British Journal of Social Psychology , 44 (1), 29-45. Note: Ini hanya sebuah catatan, jangan dijadikan rujukan. Silahkan merujuk ke sumber aslinya Abstrak Explicit attitudes have long been assumed to be central factors influencing behaviour. A recent stream of studies has shown that implicit attitudes, typically measured with the Implicit Association Test (IAT), can also predict a significant range of behaviours. This contribution is focused on testing different predictive models of implicit and explicit attitudes. In particular, three main models can be derived from the literature: (a) additive (the two types of attit...

Note: Ini hanya sebuah catatan, jangan dijadikan rujukan. Silahkan merujuk ke sumber aslinya Comparing Leading Theoretical Models of Behavioral Predictions and Post-Behavior Evaluations Juliette Richetin and Marco Perugini University of Milan-Bicocca, Milan, Italy Iqbal Adjali and Robert Hurling Unilever Corporate Research, Bedford, U.K. ABSTRACT This study aimed at comparing the predictive power of the Theory   of Planned Behavior (TPB), the Model of Goal-Directed Behavior (MGB), and the Extended Model of Goal-Directed Behavior (EMGB)   for observed and self-reported behaviors concerning consumer   nondurables. More specifically, the three models were compared in   terms of their predictive power for intention and for behavioral desire (only MGB and EMGB). Additionally, the validity of four different models for predicting post-behavior evaluations was examined. Results showed that the EMGB is the most powerful in predicting both intention and ...

Jurnal: Kova V B & Rise, J. (2011). The Role of Desire in The Prediction of Intention: The Case of Smoking Behavior. Swiss Journal of Psychology, 70 (3), 2011, 141–148 DOI 10.1024/1421-0185/a000049 Kovač, V. B., & Rise, J. (2011). The role of desire in the prediction of intention: The case of smoking behavior. Swiss Journal of Psychology/Schweizerische Zeitschrift für Psychologie/Revue Suisse de Psychologie , 70 (3), 141. Note: Ini hanya sebuah catatan, jangan dijadikan rujukan. Silahkan merujuk ke sumber aslinya The role of desire in the prediction of intention: The case of smoking behavior Abstract.This paper is based on the notion that desire represents an important motivational aspect of the decision-making process. Thus, we examined the hypotheses that desire (1) predicts behavioral intentions and(2) mediates the effects of theory of planned behavior (TPB) components and past behavior on an individual’s intention to quit smoking. The analysis is base...

Note: Ini hanya sebuah catatan, jangan dijadikan rujukan. Silahkan merujuk ke sumber aslinya The role of desires and anticipated emotions in goal-directed behaviours: Broadening and deepening the theory of planned behaviour Perugini, Marco ;  Bagozzi, Richard P . (2001) The British Journal of Social Psychology, 40,  79-98. Abstrak Building on the theory of planned behaviour (TPB), we develop a new model of purposive behaviour which suggests that desires are the proximal causes of intentions, and the traditional antecedents in the TPB work through desires. In addition, perceived consequences of goal achievement and goal failure are modelled as anticipated emotions, which also function as determinants of desires. The new model is tested in two studies: an investigation of bodyweight regulation by 108 Italians at the University of Rome and an investigation of effort expended in studying by 122 students at the University of Rome. Frequency and recency of past behav...