Behavior-Change Techniques
Jurnal: Tobias, R., Huber, A. C., & Tamas, A. (2013). A Methodology for Quantifying Effects and Psychological Functioning of Behavior-Change Techniques. SAGE Open , 3 (4), 2158244013517245. A Methodology for Quantifying Effects and Psychological Functioning of Behavior-Change Techniques from: http://sgo.sagepub.com/content/3/4/2158244013517245 Robert Tobias , Alexandra C. Huber , Andrea Tamas DOI: 10.1177/2158244013517245 ABSTRACT We present a methodology to quantify the effects of behavior change techniques (BCTs) that allows forecasting campaign effects on behavior and psychological constructs. The approach involves the gathering of longitudinal data during actual campaigns in which different combinations and sequences of BCTs are applied to different groups. Approximate metric data are gathered by asking for simple and specific evaluations. The data are analyzed using regression models that consider the value range of t...