Psyche logos

Persuasive Trash Cans Activation of Littering Norm by Design  Yvonne A. W. de Kort L. Teddy McCalley Cees J. H. Midden Eindhoven University of Technology Please reference to source, this paper for note only Two studies tested littering norm activation by trash can design. The first was a scenario study using a 4 (norm type: social injunctive vs. social descriptive vs. personal vs. control) ×2 (activation type: explicit vs. implicit activation) between-group design, with judgments of a litterer as the dependent variable. Explicit norm activation was more effective than implicit activation. A field study subsequently tested the effect of personal norm activation on actual littering behavior, following a 2 (explicit activation: no vs. yes) ×2 (Implicit activation: no vs. yes) between-group design. Here, both explicit activation through a verbal prompt and implicit activation through design had significant effects, reducing the amount of litter by 50%. A po...

Persuasive Normative Messages: The Influence of Injunctive and Personal Norms on Using Free Plastic Bags de Groot, J. I., Abrahamse, W., & Jones, K. (2013). Persuasive normative messages: The influence of injunctive and personal norms on using free plastic bags.   Sustainability ,   5 (5), 1829-1844. Please reference to source, this paper for note only Abstract: In this exploratory field-study, we examined how normative messages ( i.e. , activating an injunctive norm, personal norm, or both) could encourage shoppers to use fewer free plastic bags for their shopping in addition to the supermarket‘s standard environmental message aimed at reducing plastic bags. In a one-way subjects-design ( N = 200) at a local supermarket, we showed that shoppers used significantly fewer free plastic bags in the injunctive, personal and combined normative message condition than in the condition where only an environmental message was present. The combined normative...

Persuasive communication and proenvironmental behaviours: How message tailoring and message framing can improve the integration of behaviours through self-determined motivation Pelletier, L. G., & Sharp, E. (2008). Persuasive communication and proenvironmental behaviours: How message tailoring and message framing can improve the integration of behaviours through self-determined motivation. Canadian Psychology/Psychologie canadienne ,   49 (3), 210. Please reference to source, this paper for note only Public concern about environmental issues has grown substantially in the last two decades. As a consequence, the promotion of environmentally conscious behaviours that are integrated in people’s lifestyle has become an ongoing and important challenge. Persuasive messages are often perceived as the first step in efforts to motivate people to change a specific behaviour. In this article, the authors propose that (a) tailoring messages according to proposed p...

SOCIAL INFLUENCE: Compliance and Conformity Cialdini, R. B., & Goldstein, N. J. (2004). Social influence : Compliance and conformity.   Annual Review of Psychology,55 , 591-621. Retrieved from http://search.proquest.com/docview/205845016?accountid=1724 ... Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity.   Annu. Rev. Psychol. ,   55 , 591-621. Please reference to source, It’s note only ABSTRACT This review covers recent developments in the   social influence   literature, focusing primarily on compliance and conformity research published between 1997 and 2002. The principles and processes underlying a target's susceptibility to outside   influences   are considered in light of three goals fundamental to rewarding human functioning. Specifically, targets are motivated to form accurate perceptions of reality and react accordingly, to develop and preserve meaningful   socia...