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CHAPTER 4 The Psychology of Cooperation Implications for Public Policy TOM TYLER Shafir, E. (Ed.). (2013). The behavioral foundations of public policy . Princeton University Press.   p. 79-88 Note only, please refer source Social Motivations A contrasting type of motivation is social. This section will identity, measure, and show the importance of five types of social motivations. Those social motivations are attitudes, values, identity, procedural justice, and motive-based trust. In reviewing these social motivations, the general goal is to demonstrate the benefits of moving beyond using only material self-interest to motivate cooperation.