The Effects of Recognition and Group Need on Volunteerism
Jurnal: The Effects of Recognition and Group Need on Volunteerism - A Social Norm Perspective ROBERT J. FISHER DAVID ACKERMAN Fisher , R. J. , & Ackerman , D. (1998). The effects of recognition and group need on volunteerism: A social norm perspective. Journal of Consumer Research , 25 (3) , 262-275. Ini hanya sebuah catatan untuk pribadi, silahkan merujuk sumeber aslinya. Note only, please reference to source The significance of volunteering for both individuals and society has lead to numerous studies on this behavior across the social sciences. However , virtually no prior research has evaluated how and to what extent organizations can effectively encourage individuals to contribute time to a worthy cause. The present research uses a social norm perspective to examine the conditions under which promotional appeals based on group need and promises of recognition affect volunteerism. The perspective suggests...