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Intentional social action in virtual communities Richard P Bagozzi; Utpal M Dholakia Journal of Interactive Marketing: Spring 2002; 16, 2; ABI/INFORM Global pg. 2 silahkan rujuk kembali ke sumber aslinya: ini hanya sekadar catatan Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of interactive marketing , 16 (2), 2-21. ABSTRACT There is growing evidence of the increasing participation in, and influence of, virtual communities in digital environments. To help explain this irresistible allure, the individual and social determinants of the member's intentions to participate are investigated. Conceptualizing virtual community participation as intentional social action , we explicate the concept of "we-intentions", and use the Model of Goal-Dinscted Behavior to explain members’ we-intentions. Virtual community influences pertaining to compliance, internalization, and social identity are also elabor...

Jurnal: Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network-and small-group-based virtual communities. International journal of research in marketing , 21 (3), 241-263. Note: Ini hanya sebuah catatan pribadi, mohon rujuk ke sumber aslinya A social influence model of consumer participation in network- and small-group-based virtual communities Utpal M. Dholakia a , Richard P. Bagozzi a Lisa Klein Pearo b a Rice University, Jesse H. Jones Graduate School of Management, 6100 Main Street, 314 Herring Hall-MS 531, Houston, TX 77005, USA b Cornell University, Cornell School of Hotel Administration, Ithaca, NY 14853, USA Abstract We investigate two key group-level determinants of virtual community participation—group norms and social identity—and consider their motivational antecedents and mediators. We also introduce a marketing-relevant typology to conceptualize virtual communities,...

Note: Ini hanya sebuah catatan pribadi, mohon rujuk sumber asli Motivations in Virtual Communities: A Literature Review Camponovo, Giovanni (Sep 2011). Motivations in Virtual Communities: A Literature Review .  European Conference on Information Management and Evaluation : 598-IX. Reading: Academic Conferences International Limited. Camponovo, G. (2011). Motivations in virtual communities: A literature review. Paper presented at the 598-IX. Retrieved from http://search.proquest.com/docview/1010055872?accountid=1724 Abstract   One of the major recent trends  in  the IT landscape is the fast emergence of  community -based models centered on the active participation of users as contributors. This trend is so strong that many observers consider it as a step  in  the evolution of systems, for instance by referring to it as Web 2.0. Community -based models permeated various types of services like  social  networks, user genera...